Amazon's new AI agent can make an ad from start to finish - how to try it

The Ad-Making Revolution: Amazon's AI Agent Takes the Reins Imagine a world where creating a high-quality ad is as simple as chatting with a friend. No more tedious brainstorming sessions, no more endless revisions, and no more hefty price tags. Welcome to the future of advertising, courtesy of Amazon's groundbreaking new AI agent. Meet the latest innovation from Amazon Ads, designed specifically for small businesses. This game-changing tool automates every step of the ad-production process, from audience research to ideation to storyboarding to video production. And the best part? It's accessible via a simple "chat" feature in Creative Studio. For Emily Chen, owner of boutique fashion brand, Style & Co., this AI agent has been a lifesaver. With limited resources and a tight budget, she struggled to create engaging ads that would stand out in a crowded market. But with Amazon's new AI tool, she can now produce polished, professional-grade ads in a fraction of the time. "I was blown away by how easy it was to use," Emily exclaimed. "I just told the agent what I wanted – a fun, energetic ad for my new summer collection – and voilà! It produced a stunning video with custom music and voiceover that perfectly captured my brand's vibe." But how does this AI magic happen? According to Amazon Ads, their new agent uses natural language processing (NLP) and machine learning algorithms to understand the advertiser's goals and preferences. From there, it generates a tailored ad concept, complete with script, storyboard, and even custom music and voiceover. This technology is not just a novelty; it has significant implications for small businesses and entrepreneurs who often struggle to compete with larger brands. "We're democratizing access to high-quality advertising," said an Amazon Ads spokesperson. "Our goal is to level the playing field and give smaller businesses the tools they need to succeed." But what about the human touch? Won't AI-generated ads lack creativity and soul? Not according to Emily, who credits the agent with producing an ad that's not only visually stunning but also resonates deeply with her target audience. "I was worried that the AI would produce something generic or formulaic," she admitted. "But the final product was surprisingly nuanced and authentic. It really captured the essence of my brand." As we navigate this brave new world of AI-driven advertising, it's essential to consider the broader implications. Will this technology further concentrate power in the hands of large corporations? Or will it empower smaller businesses and entrepreneurs to compete on a more level playing field? One thing is certain: Amazon's AI agent has opened up new possibilities for advertisers everywhere. Whether you're a seasoned pro or just starting out, this revolutionary tool is worth exploring. How to Try It Ready to give Amazon's AI agent a spin? Here's how: 1. Log in to your Creative Studio account and navigate to the "Chat" feature. 2. Type in your ad goals and preferences using natural language instructions (e.g., "Create an ad for my new summer collection with a fun, energetic vibe"). 3. The AI agent will generate a tailored ad concept, complete with script, storyboard, and custom music and voiceover. It's time to join the ad-making revolution! *Based on reporting by Zdnet.*