Epidemic Sound Unveils Adapt: AI-Powered Tool That Amplifies Human Creativity

Epidemic Sound Launches AI Tool 'Adapt' to Enhance Human Creativity, Not Replace It In a significant move, Epidemic Sound, a leading production music library company, has unveiled its new AI-powered feature, Adapt. This innovative tool allows users to easily edit and customize songs from the Epidemic catalog to fit their specific needs, marking the beginning of a new era in soundtracking. According to a company press release, "Adapt signals the start of Epidemic Sound's next chapter in using AI to amplify creativity and empower creators while keeping musicians' human artistry at the center." This approach is a departure from other AI music startups that often prioritize customization over human-made works. "We're not replacing human creativity with AI; we're enhancing it," said Oscar Höglund, CEO of Epidemic Sound. "Our goal is to provide creators with the tools they need to bring their vision to life, and Adapt does just that." Adapt uses machine learning algorithms to analyze the user's input and generate a customized version of the song. This process allows for real-time editing and adjustments, making it an ideal tool for filmmakers, advertisers, and content creators. The launch of Adapt comes at a time when AI music startups are gaining traction. Eleven Labs, another prominent player in the industry, has been working on developing an AI-driven production music library that creates custom audio for studios, brands, and creators. While some may view AI-generated music as a threat to human creativity, Höglund argues that Adapt is designed to augment, not replace, human artistry. "We believe that AI can be a powerful tool in the creative process, but it's essential to remember that human touch is what sets great music apart," he said. Epidemic Sound's commitment to using AI to enhance creativity rather than replace it is a refreshing approach in an industry where automation and efficiency are often prioritized over artistic expression. As the use of AI in music production continues to grow, Adapt serves as a reminder that technology can be a valuable collaborator in the creative process. With Adapt now available, creators can explore new possibilities for soundtracking their projects. As Höglund noted, "The future of soundtracking is here, and it's more human than ever." Background: Epidemic Sound has been a leading provider of production music libraries for over a decade. With a vast catalog of millions of human-made songs, the company has established itself as a go-to destination for creators seeking high-quality music. Implications: The launch of Adapt raises important questions about the role of AI in creative industries. As technology continues to advance, it's essential to consider how automation can be used to augment human creativity rather than replace it. Next Developments: Epidemic Sound plans to continue developing and refining Adapt, with future updates expected to include new features and capabilities. The company is also exploring partnerships with other AI music startups to further enhance the creative possibilities of its tool. In conclusion, Epidemic Sound's launch of Adapt marks a significant milestone in the use of AI in soundtracking. By prioritizing human creativity and artistic expression, the company is setting a new standard for the industry. *Reporting by Billboard.*