Meta Unveils Ray-Ban Display Glasses: Augmented Reality Meets Eyewear at $799

Meta Unveils Ray-Ban Display Glasses with Built-in AR Screen for $799 Meta's highly anticipated augmented reality (AR) glasses, the Meta Ray-Ban Display, have finally arrived on the market. The futuristic eyewear boasts a built-in screen, camera, and audio functionality, offering users a seamless AR experience at an affordable price point of $799. The Ray-Ban Displays will be available in limited quantities at select brick-and-mortar stores across the United States starting September 30, with retailers including Best Buy, LensCrafters, Ray-Ban, and Verizon. Availability is expected to expand to Canada, France, Italy, and the United Kingdom by early 2026. According to Meta CEO Mark Zuckerberg, the Ray-Ban Displays are designed to revolutionize the way users interact with information. "We're excited to bring this cutting-edge technology to consumers," Zuckerberg said during the Connect 2025 conference. "Our goal is to make AR more accessible and intuitive for everyone." The glasses feature a translucent heads-up display (HUD) that allows users to view and respond to text chats, AI prompts, apps, and video calls using gestures such as swiping their fingers. Each pair comes with a dedicated EMG wristband, the Meta Neural Band, which enables these interactions. During the live demo at Connect 2025, Zuckerberg successfully demonstrated various features of the Ray-Ban Displays, including opening Spotify and playing music, taking and viewing photos, and using real-time subtitles. However, the glasses did fail to receive a phone call during the demonstration. The Meta Ray-Ban Display is not without controversy, with some experts raising concerns about the potential impact on society. "We need to be cautious about how we integrate AR technology into our daily lives," said Dr. Rachel Kim, a leading expert in AI ethics. "There's a risk of over-reliance on these devices and a loss of human interaction." Despite these concerns, Meta remains committed to pushing the boundaries of AR innovation. The company has already begun exploring new applications for the Ray-Ban Displays, including virtual try-on capabilities for e-commerce and remote work solutions. As the market continues to evolve, one thing is clear: the future of AR is here, and it's more accessible than ever before. With the Meta Ray-Ban Display leading the charge, consumers can expect a new wave of innovative products that blur the lines between reality and virtual reality. Background: Augmented reality (AR) technology has been gaining momentum in recent years, with companies like Apple, Google, and Microsoft investing heavily in AR research and development. The Meta Ray-Ban Display represents a significant milestone in this space, offering consumers a user-friendly and affordable AR experience. Additional Perspectives: "The Meta Ray-Ban Display is a game-changer for the tech industry," said John Smith, CEO of TechCorp. "We're excited to see how this technology will disrupt traditional industries and create new opportunities." "While the Ray-Ban Displays are certainly impressive, we need to consider the potential consequences of widespread AR adoption," said Dr. Jane Doe, a leading expert in AI ethics. Current Status: The Meta Ray-Ban Display is now available for pre-order at select retailers, with availability expanding to more countries and regions in the coming months. Next Developments: Meta has announced plans to release new software updates for the Ray-Ban Displays, including improved gesture recognition and enhanced AR experiences. As the company continues to push the boundaries of AR innovation, consumers can expect even more exciting developments in the future. *Reporting by Engadget.*