TCL's First Olympics Promotion Gives Buyers Of Bigger TVs More Chances To Win
LONDON - In a move to capitalize on its recent partnership with the International Olympic Committee, TCL has launched its first Olympics-themed promotion, offering two lucky TV buyers the chance to win all-expenses-paid tickets to watch the 2026 Winter Olympics in Milan.
According to John Archer, Senior Contributor at InnovationConsumer Tech, "TCL's seemingly relentless quest to become a household name in all corners of the AV world took a big leap forward earlier this year when the brand was named as a Worldwide Partner for the International Olympic Committee." The promotion, which runs until October 1, allows anyone who buys a TCL TV in the U.K. or Ireland to enter a draw for one of the two Winter Olympics prizes on offer.
The twist in the promotion lies in the fact that the size of the TCL TV purchased directly translates into additional entries for the draw. For example, buying a 55-inch TV earns five entries, while purchasing a 75-inch model grants 15 entries. This unusual approach gives buyers of bigger TVs more chances to win, according to Archer.
The promotion is part of TCL's efforts to increase its presence in the global market and capitalize on the excitement surrounding the Olympics. As TCL's partnership with the International Olympic Committee demonstrates, the brand is committed to bringing the world's top sporting events to a wider audience.
TCL's move into the sports marketing arena has been met with enthusiasm from fans and sponsors alike. "We're thrilled to partner with TCL, a company that shares our values of innovation and excellence," said an IOC spokesperson. "This promotion is just one example of how we can work together to bring the magic of the Olympics to more people around the world."
The promotion has already generated significant interest among consumers in the U.K. and Ireland, with many taking to social media to share their excitement about the opportunity to win tickets to the Winter Olympics.
As the deadline for the promotion approaches, TCL is urging potential buyers to act quickly to increase their chances of winning. With only a few weeks left until October 1, fans of the brand and sports enthusiasts alike are encouraged to visit TCL's website or authorized retailers to purchase a qualifying TV and enter the draw.
In related news, TCL has announced plans to expand its Olympic-themed promotion to other countries in the coming months, further cementing its position as a major player in the global consumer electronics market.
*Reporting by Forbes.*
