Meta Unveils $799 Ray-Ban Display Glasses with Built-In AR Capabilities

Meta Unveils Ray-Ban Display Glasses with AR Capabilities for $799 Meta, the parent company of Facebook, has officially launched its first pair of augmented reality (AR) glasses with a built-in screen, the Meta Ray-Ban Display. Priced at $799, these glasses will be available in limited quantities at select brick-and-mortar stores across the United States starting September 30. According to Meta, the Ray-Ban Displays feature a camera, audio functionality, and a translucent heads-up display (HUD) that enables users to interact with virtual objects and respond to text chats, AI prompts, directions, and video calls. The glasses also come equipped with a dedicated EMG wristband, the Meta Neural Band, which allows for gestures-based interactions. "We're excited to bring this innovative technology to market," said a Meta spokesperson. "The Ray-Ban Displays are designed to make augmented reality more accessible and intuitive for everyday use." Background on AR Technology Augmented reality has been gaining traction in recent years, with applications ranging from gaming and education to healthcare and retail. The technology overlays digital information onto the real world using a device's camera and display. Meta's entry into the AR market is significant, as it marks one of the first major forays by a tech giant into consumer-facing AR products. However, some experts have raised concerns about the potential impact on society, including issues related to data privacy and social isolation. "I think there are valid concerns about the potential risks associated with widespread adoption of AR technology," said Dr. Rachel Kim, a leading expert in human-computer interaction. "As we move forward, it's essential that we prioritize responsible design and ensure that these technologies align with societal values." Availability and Pricing The Meta Ray-Ban Displays will be available at select retailers, including Best Buy, LensCrafters, Ray-Ban, and Verizon, starting September 30. Availability is expected to expand to Canada, France, Italy, and the United Kingdom in early 2026. In addition to the initial launch, Meta has announced plans to release a software development kit (SDK) for developers, allowing them to create custom AR experiences for the Ray-Ban Displays. The Future of AR As the AR market continues to evolve, experts predict that we will see increased adoption across various industries. However, it remains to be seen how consumers will respond to these new technologies and whether they will become an integral part of daily life. One thing is certain: Meta's entry into the AR market marks a significant milestone in the development of this technology. As we move forward, it will be essential to monitor its impact on society and ensure that it aligns with our values and priorities. *Reporting by Engadget.*