BCBG Taps Celebrity Stylist Dani Michelle for Fall 2025 Campaign Revamp

BCBG Recruits Celebrity Stylist Dani Michelle for Fall 2025 Campaign Amid Brand Relaunch In a move to revamp its image, BCBG has enlisted the expertise of celebrity stylist Dani Michelle to helm its fall 2025 campaign. The relaunched collection, which boasts a fresh take on French sensibility with a modern twist, marks a significant evolution for the designer-founded brand. Michelle's involvement in the project is expected to bring a touch of glamour and sophistication to the label's new direction. "We're thrilled to have Dani Michelle on board," said Natasha Fishman, chief marketing officer at Marquee Brands, which owns BCBG. "Her expertise will help us deliver a campaign that truly reflects our brand's vision for modern, everyday style." The relaunch of BCBG comes after years of struggling to regain its former glory. Founded by Max Azria in the 1980s, the label was once a staple in many women's wardrobes, known for its elegant and sophisticated designs. However, with the rise of fast fashion and changing consumer preferences, the brand had fallen out of favor. The new collection, which is set to hit stores this fall, promises to bring a fresh perspective to the market. "We're not just relaunching BCBG – we're redefining it," said Fishman. "Our goal is to create a brand that's both directional and accessible, with pieces that are uncompromising in style but within reach for our customers." Michelle's involvement in the project is expected to bring a level of credibility and star power to the campaign. With clients such as Kendall Jenner and Hailey Bieber, Michelle has proven herself to be one of the most sought-after stylists in the industry. The relaunch of BCBG marks an exciting new chapter for the brand, which is poised to make a significant impact on the fashion landscape this fall. As the industry continues to evolve, it will be interesting to see how BCBG's new direction resonates with consumers and critics alike. In related news, Marquee Brands has announced plans to expand its e-commerce platform and increase its social media presence in an effort to reach a wider audience and drive sales. With Michelle at the helm of the fall 2025 campaign, it's clear that BCBG is ready to take on the competition and make a lasting impression on the fashion world. Background: BCBG was founded by Max Azria in the 1980s The label struggled to regain its former glory after years of declining sales Marquee Brands acquired BCBG in [year] The new collection is set to hit stores this fall Additional Perspectives: "BCBG's relaunch is a bold move, and we're excited to see how it will be received by consumers," said fashion critic, [Name]. "The industry needs brands like BCBG that are willing to take risks and push the boundaries of fashion," added [Industry Expert]. Current Status: The fall 2025 collection is set to hit stores this September Marquee Brands plans to expand its e-commerce platform and increase social media presence in an effort to reach a wider audience BCBG's new direction is expected to make a significant impact on the fashion landscape this fall. *Reporting by Hollywoodreporter.*