Bumble BFF Revamps App to Foster Friend Groups and Community Connections

Bumble BFF Revamps App to Focus on Friend Groups and Community Building On Wednesday, dating app giant Bumble announced the relaunch of its Bumble For Friends (BFF) app, shifting its focus from one-on-one matching to community building. The revamped app is built on Geneva, a social platform acquired by Bumble last year, which will be discontinued as a separate entity. According to Bumble, existing Geneva members will automatically be upgraded to the new BFF app without losing any of their groups or messages. The company's spokesperson confirmed that the upgrade process would be seamless and that users would not experience any disruption in service. The revamped app retains its one-on-one matching feature, allowing users to swipe through profiles and chat individually with their matches. However, a new Groups tab has been added, enabling users to engage in chat rooms, plan hangouts, and utilize an in-app calendar to create and track upcoming events. "We're excited to bring this new feature to our users," said the Bumble spokesperson. "Our goal is to help people connect with others who share similar interests and build meaningful relationships." The move to focus on community building is not surprising, given the growing popularity of friendship apps among younger generations. As more people seek to expand their social circles, Bumble aims to capitalize on this trend. Bumble's acquisition of Geneva last year was seen as a strategic move to tap into the growing market for social platforms focused on community building. However, the Geneva app failed to generate revenue, according to Bumble's Q2 2025 investor report. The relaunch of BFF is expected to have significant implications for the social media landscape. As more people turn to apps like Bumble to build and maintain relationships beyond romantic connections, the company's focus on community building may set a new standard for the industry. Bumble's spokesperson emphasized that the revamped app is designed for communities of all sizes, from small groups to large events. "We believe this will be a game-changer for people looking to connect with others who share similar interests," they said. The relaunch of BFF marks an important milestone in Bumble's efforts to expand its offerings beyond dating and relationships. As the company continues to evolve and adapt to changing user needs, it remains to be seen how this new focus on community building will shape the future of social media. In related news, Bumble has announced plans to invest heavily in promoting the revamped app and encouraging users to explore the new Groups feature. The company's spokesperson confirmed that a series of marketing campaigns would be launched in the coming weeks to promote the app and its features. As the social media landscape continues to evolve, one thing is clear: Bumble's focus on community building has set it apart from other players in the industry. With the relaunch of BFF, the company has taken a significant step forward in its efforts to build meaningful relationships between users. *Reporting by Techcrunch.*