Broadway A-Listers Unite: Keanu Reeves, Kristin Chenoweth Join Variety's Business of Broadway Breakfast

The Great White Way Gets a Boost: Variety's Business of Broadway Breakfast Brings Together Hollywood A-Listers and Broadway Titans As the curtains draw open on another season of Broadway, the industry is abuzz with excitement. And what better way to kick off the fall season than with a star-studded lineup at Variety's annual Business of Broadway Breakfast? Presented by City National Bank, this year's event promises to be one for the books, featuring keynote speakers Keanu Reeves and Alex Winter, along with a who's who of Broadway royalty. The breakfast, hosted by the talented Ethan Slater from Marcel on the Train, will bring together some of the biggest names in entertainment for exclusive conversations about the business of Broadway. But what makes this event so special? For one, it's a rare opportunity to see Hollywood A-listers rubbing shoulders with Broadway titans, all united by their passion for the Great White Way. For Keanu Reeves and Alex Winter, who will be delivering a keynote moderated by Executive Editor Brent Lang about director-producer Jamie Lloyd's new production of Waiting for Godot, this event is a chance to talk shop. "We're thrilled to be part of this year's Business of Broadway Breakfast," says Reeves. "It's an honor to be surrounded by such talented individuals who are pushing the boundaries of what's possible on stage." But it's not just about the big names – Variety's Business of Broadway Breakfast is also a chance for industry professionals to network, share ideas, and learn from each other. As Kristin Chenoweth, one of the keynote speakers alongside F. Murray Abraham, notes, "This event is all about community. We're here to support each other, to share our experiences, and to inspire new generations of artists." For those in the industry, this event is also a chance to get a glimpse into the business side of Broadway. With ticket sales projected to reach $1.7 billion this season, the economic impact of Broadway on New York City's economy cannot be overstated. As one industry insider notes, "Broadway is not just about entertainment – it's a major driver of tourism and economic growth in our city." But what does the future hold for Broadway? With the rise of streaming services and changing audience habits, the industry is facing unprecedented challenges. Yet, as Lea Michele, another keynote speaker, points out, "The beauty of Broadway is its ability to adapt. We're constantly evolving, pushing the boundaries of what's possible on stage." As the curtains draw open on this year's Business of Broadway Breakfast, one thing is clear: the future of Broadway looks bright. With a star-studded lineup and a packed agenda, this event promises to be an unforgettable experience for all involved. Market Analysis The Broadway industry is projected to reach $1.7 billion in ticket sales this season, making it a major driver of tourism and economic growth in New York City. The rise of streaming services has presented challenges for the industry, but as Lea Michele notes, "Broadway's ability to adapt is its greatest strength." Economic Impact The economic impact of Broadway on New York City cannot be overstated. With millions of tourists flocking to see hit shows each year, the industry generates billions in revenue for local businesses and creates thousands of jobs. Practical Business Insights For those looking to break into the industry or take their business to the next level, Variety's Business of Broadway Breakfast offers a unique opportunity to network with industry professionals, share ideas, and learn from each other. As Kristin Chenoweth notes, "This event is all about community – we're here to support each other and inspire new generations of artists." Conclusion As the curtains draw open on this year's Business of Broadway Breakfast, one thing is clear: the future of Broadway looks bright. With a star-studded lineup and a packed agenda, this event promises to be an unforgettable experience for all involved. Whether you're a seasoned industry pro or just starting out, Variety's Business of Broadway Breakfast is not to be missed. *Based on reporting by Variety.*