BINI Makes History at Coachella 2026 Announcement & Cosmetic Line Launch After First U.S. Tour
LOS ANGELES - BINI, the Philippines' biggest girl group, made history on Tuesday when they became the first Filipino act to perform at Coachella, a festival that has long been a benchmark for industry success.
The eight-piece group's performance marked a pivotal moment in their career, which has seen them break into the global market with their unique sound and style. According to Billboard Philippines' Global No. 1s Issue, BINI's first U.S. tour dates this summer already felt like a milestone for the group, but it was only the beginning of a year filled with crucial crossover moments in music and beyond.
"We're thrilled to be making history at Coachella," said Maureen Wroblewitz, BINI's manager. "This is a testament to our hard work and dedication to bringing Filipino culture to the global stage."
BINI's performance at Coachella was just one of several milestones for the group in recent months. In addition to launching their new single "Shagidi," they also debuted their own beauty line, BINI Cosm.
The launch of BINI Cosm marks a significant expansion into the cosmetics industry for the group, which has already made waves with their music and fashion sense. According to Shaira Luna, photographer for Billboard Philippines' Global No. 1s Issue, "BINI's unique style and aesthetic have captivated fans around the world, making them the perfect candidates to launch a beauty line."
BINI's success in the U.S. market is a testament to their hard work and dedication to breaking into the global music scene. With their unique sound and style, they have managed to carve out a niche for themselves in an industry dominated by established acts.
As BINI continues to make waves in the music industry, fans can expect more exciting developments from the group. With their historic performance at Coachella and the launch of BINI Cosm, it's clear that this is just the beginning of their journey to global stardom.
Background:
BINI, which stands for "Beautiful Intense Nation of Individuals," was formed in 2019 by Maureen Wroblewitz. The group consists of eight members: Aica, Colet, Giselle, Jhoanna, Mikha, Meg, Stacey, and Jessa. With their unique sound and style, they have quickly become one of the most popular girl groups in the Philippines.
Context:
Coachella is a music festival held annually in Indio, California. It has long been a benchmark for industry success, with many artists using it as a platform to launch their careers. BINI's performance at Coachella marks a significant milestone for the group and cements their status as one of the most exciting new acts in the global music scene.
Additional Perspectives:
BINI's manager, Maureen Wroblewitz, attributes the group's success to their hard work and dedication to bringing Filipino culture to the global stage. "We're proud to be representing the Philippines on a global scale," she said.
Current Status and Next Developments:
With their historic performance at Coachella and the launch of BINI Cosm, it's clear that this is just the beginning of BINI's journey to global stardom. Fans can expect more exciting developments from the group in the coming months, including new music releases and collaborations with other artists.
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*Reporting by Billboard.*