DEVELOPING: Lib Dems Face Urgent Call to Ditch Lighthearted Image Amid Growing Concerns.

Breaking News: Lib Dems Face Urgent Call to Ditch Lighthearted Image Amid Growing Concerns The Liberal Democrats are facing mounting pressure to tone down their lighthearted image, with critics arguing it may be hindering the party's progress. The call comes as the party gathers in Bournemouth for its annual conference. Sir Ed Davey, the Lib Dem leader, has been accused of prioritizing attention-grabbing stunts over serious policy-making. His recent antics, including bungee-jumping and riding a hobby horse, have helped raise his profile but may be alienating voters seeking substance. The party's performance in recent polls suggests that its lighthearted approach is not translating into electoral success. Despite the government's unpopularity, the Lib Dems have failed to capitalize on the Conservative Party's struggles. As the party seeks to rebrand and reconnect with voters, some are urging Sir Ed Davey to adopt a more serious tone. The pressure is mounting ahead of key elections in 2024. This is a developing story, and we will provide updates as more information becomes available. *This is a developing story. Updates will be provided as more information becomes available. Based on reporting from Bbc.*