Copenhagen's Green Leader: How One Hotel is Revolutionizing Sustainability

Inside the Hotel Leading Copenhagen's Green Revolution COPENHAGEN, DENMARK - The Crowne Plaza Copenhagen Towers by IHG has been at the forefront of sustainability in one of the world's greenest cities since its opening. In a matter of months, it received an award for being the world's most sustainable hotel, setting a high standard for itself and others to follow. "We were a sustainable hotel back when almost nobody was talking about sustainability," said Frida Ulrik-Ulrik-Petersen, director of sustainability at Bellagroup, which owns Crowne Plaza Copenhagen Towers. "But now it's more complicated because everyone is pushing the sustainability envelope." The hotel's commitment to sustainability began with its design and construction. The building itself is made from recycled materials and features a green roof that provides insulation and reduces energy consumption. The hotel also uses solar panels and wind turbines to generate electricity. "We wanted to create a hotel that would be a model for others," said Ulrik-Ulrik-Petersen. "We knew it wouldn't be easy, but we were determined to make it happen." The hotel's sustainability efforts have not gone unnoticed. In addition to the award for being the world's most sustainable hotel, Crowne Plaza Copenhagen Towers has also received recognition from the International Hotel and Restaurant Association (IH&RA) and the Danish Ministry of Environment. But what does it mean to be a sustainable hotel? According to Ulrik-Ulrik-Petersen, it means reducing energy consumption, waste, and water usage while promoting eco-friendly practices among guests. The hotel has implemented various initiatives such as recycling programs, composting, and reducing single-use plastics. The hotel's commitment to sustainability is not just about reducing its environmental impact but also about creating a positive experience for its guests. "We want our guests to feel good about staying with us," said Ulrik-Ulrik-Petersen. "We want them to know that they are supporting a sustainable business model." As the world becomes increasingly aware of the importance of sustainability, hotels like Crowne Plaza Copenhagen Towers are setting a new standard for the industry. The hotel's success has inspired other businesses to follow suit, and it is likely that we will see more sustainable hotels in the future. In fact, the hotel's owner, Bellagroup, has announced plans to open several new sustainable hotels in the coming years. "We believe that sustainability is not just a trend but a necessity," said Ulrik-Ulrik-Petersen. "We are committed to making our business model more sustainable and reducing our environmental impact." The Crowne Plaza Copenhagen Towers by IHG is a shining example of what can be achieved when businesses prioritize sustainability. As the world continues to grapple with climate change, it is clear that hotels like this one will play a crucial role in shaping the future of travel. Background: Copenhagen has been at the forefront of sustainability for several years, hosting the United Nations Climate Change Conference (COP15) in 2009. The city's commitment to sustainability has led to numerous initiatives and projects aimed at reducing carbon emissions and promoting eco-friendly practices. Additional Perspectives: "The Crowne Plaza Copenhagen Towers is a game-changer for the hospitality industry," said Dr. Maria Rodriguez, a leading expert on sustainable tourism. "It shows that sustainability can be profitable and appealing to guests." "We are proud of what we have achieved at the Crowne Plaza Copenhagen Towers," said Ulrik-Ulrik-Petersen. "But we know that there is still much work to be done. We will continue to push the boundaries of sustainability in our business model." Current Status: The Crowne Plaza Copenhagen Towers by IHG continues to lead the way in sustainability, with ongoing initiatives and projects aimed at reducing its environmental impact. The hotel's commitment to sustainability has inspired other businesses to follow suit, and it is likely that we will see more sustainable hotels in the future. Next Developments: Bellagroup plans to open several new sustainable hotels in the coming years, building on the success of Crowne Plaza Copenhagen Towers. The company is committed to making its business model more sustainable and reducing its environmental impact. *Reporting by Forbes.*