Amazon's Early Prime Day Deals Offer Savings on Top Brands
As the highly anticipated October Prime Day approaches, Amazon has begun rolling out early sales on top brands such as Apple, Anker, Samsung, Beats, and more. The deals, which are available to anyone, not just Prime subscribers, offer significant discounts on popular products.
The best deals currently available include a 10 percent discount on the latest Apple AirPods Pro 3, which retails for $239. This is the third generation of Apple's wireless earbuds, featuring improved sound quality and longer battery life. "These early sales are a great opportunity for customers to snag top-notch products at discounted prices," said an Amazon spokesperson.
Other notable deals include:
Anker's Soundcore Flare 2 waterproof Bluetooth speaker, which is on sale for $69 (a $30 discount)
Samsung's Galaxy Buds Pro earbuds, available for $149.99 (a $50 discount)
Beats' Solo Pro wireless headphones, discounted to $199.95 (a $100 savings)
These early sales are a result of Amazon's strategy to create buzz and excitement around Prime Day, which is expected to be one of the biggest shopping events of the year.
Background on Prime Day
Prime Day, now in its seventh year, has become a major shopping event for Amazon, with millions of customers taking advantage of exclusive deals and discounts. The two-day sales extravaganza typically takes place in mid-July but was postponed this year to October 7-8 due to the ongoing pandemic.
Industry analysts expect Prime Day to be bigger than ever, with more brands participating and a wider range of products on offer. "Prime Day has become an essential part of Amazon's marketing strategy," said Michael Pachter, an e-commerce analyst at Wedbush Securities. "It's a great opportunity for customers to snag deals on top brands, but also for retailers to clear out inventory and make room for new products."
Current Status
The early sales are available now and will continue until Prime Day proper on October 7-8. Amazon is expected to announce more deals in the coming days, so customers are advised to keep an eye on their email notifications and follow Amazon's social media accounts for updates.
Next Developments
As we count down to Prime Day, Engadget will be tracking the latest deals and providing updates on the best offers available. Stay tuned for our comprehensive coverage of October Prime Day, including reviews, analysis, and expert insights.
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*Reporting by Engadget.*