LEGO and Nike Unleash "Built to Ball" - A Game-Changing Playdate for Kids' Confidence

LEGO and Nike's Unlikely Partnership Brings Confidence to Kids Through Play In a groundbreaking event that merged the worlds of sports, art, and science, the LEGO Group and Nike teamed up in New York City to launch "Built to Ball," an innovative initiative aimed at building confidence in kids through play. Held on September 12-14 at Brooklyn Bridge Park, the activation brought together basketball-inspired zones, interactive games, and creative activities that showcased the power of imagination and self-expression. According to Calla Kessler, AP Content Services for The LEGO Group, "Built to Ball is about more than just building with bricks or playing sports. It's about giving kids the confidence to see themselves as capable of shaping their world." The event featured life-size Nike x LEGO Dunk Shoes, a game of D-U-N-K, and customized sneakers made with LEGO pieces, all designed to inspire creativity and self-expression. The partnership between LEGO and Nike may seem unlikely at first glance, but it's rooted in a shared understanding of the importance of play in building confidence. "We believe that play is essential for kids' development, and we're excited to partner with Nike to bring this message to life," said Kessler. The event was not just about entertainment; it also highlighted the cultural impact of play on children's lives. According to a recent study, play-based learning can improve cognitive skills, social-emotional development, and even academic performance. By combining sports, art, and science in a fun and interactive way, Built to Ball aimed to show kids that they have the power to shape their world. Industry experts praised the initiative for its innovative approach to building confidence in kids. "This partnership is a game-changer," said Dr. Laura Jana, a child development expert. "By combining play with creativity and self-expression, LEGO and Nike are giving kids the tools they need to succeed in life." As for what's next, Kessler hinted that Built to Ball may become a regular event, with plans to take it on the road to other cities around the world. "We're excited to see where this journey takes us," she said. In conclusion, LEGO and Nike's unlikely partnership has brought a fresh perspective to the world of play-based learning. By merging sports, art, and science in a fun and interactive way, Built to Ball has shown kids that they have the power to shape their world – and that confidence is just a brick away. *Reporting by Forbes.*