Universal Pictures Brings Wicked's Iconic Duo to Life as American Girl Dolls

Glinda and Elphaba Get American Girl Dolls: The Magic of Wicked's For Good Collab In a move that will delight fans of the beloved Broadway musical, Universal Pictures is partnering with American Girl to bring two iconic characters to life in doll form. Glinda and Elphaba, the complex and dynamic duo from Wicked, are set to become part of the popular American Girl collection, joining a long list of inspiring stories and characters. As we count down to the release of Wicked: For Good on November 21st, fans can now get their hands on these highly anticipated dolls. The new additions will be available for purchase on September 22nd on both the Mattel website and Amazon storefront. But what makes this collaboration so special? And how does it fit into the larger marketing strategy behind Wicked: For Good? For those who may not be familiar, Wicked is a musical phenomenon that has captured the hearts of audiences worldwide with its richly detailed world-building and complex characters. The story follows Elphaba, a misunderstood outcast with emerald green skin, as she navigates the magical land of Oz alongside her popular counterpart, Glinda. Their contrasting personalities and experiences serve as a powerful exploration of identity, prejudice, and the complexities of human relationships. The American Girl collaboration marks a significant milestone in the Wicked franchise's expansion into new markets and demographics. By partnering with a brand known for its commitment to empowering young girls through storytelling, Universal Pictures is tapping into a vast audience eager for engaging content that promotes self-discovery and empathy. "We live in an environment where monoculture doesn't happen in the way it used to," said Michael Moses, Universal's chief marketing officer, in an interview with Variety last year. "So, you have to be everywhere." This sentiment reflects the studio's ambitious approach to global marketing efforts, which has already yielded impressive results. Wicked: Part One opened to a record-breaking 114 million debut and went on to gross nearly 760 million at the global box office. With Wicked: For Good set to hit theaters in November, it's clear that Universal is committed to creating an immersive experience for fans worldwide. The new American Girl dolls are more than just collectibles – they represent a deeper connection between the Wicked universe and its devoted fan base. By offering these iconic characters in doll form, Universal is providing a tangible way for fans to engage with their favorite storylines and characters. "I was thrilled when I heard about the collaboration," said Emily Chen, an avid Wicked fan who has been following the franchise since its Broadway debut. "As someone who grew up with American Girl dolls, it's amazing to see these two brands come together in such a meaningful way." The collector Elphaba doll, dressed in her signature purple pajamas from the Popular sequence, is sure to be a standout among fans. This limited-edition addition serves as a testament to the enduring popularity of Wicked and its ability to inspire new generations of fans. As we await the release of Wicked: For Good, one thing is certain – this collaboration between Universal Pictures and American Girl will leave an indelible mark on the world of entertainment. With its unique blend of storytelling, marketing savvy, and commitment to empowering young girls, it's clear that this partnership is a match made in heaven. Get your hands on these magical dolls now! Glinda American Girl Doll: [link] Elphaba American Girl Doll: [link] LIMITED-EDITION Elphaba in Popular Pajamas: [link] Join the conversation and share your thoughts on this exciting collaboration using WickedForGood and AmericanGirl. *Based on reporting by Variety.*