Celebrity Entrepreneurs Take Center Stage: Top Side Hustles of 2025
In a year marked by unprecedented entrepreneurial spirit, Hollywood's A-listers have taken their talents to the retail world. According to The Hollywood Reporter's annual list of biggest celebrity entrepreneurs, 15 top stars have successfully launched consumer products that are now readily available at major retailers across America.
At the forefront of this trend is Dwayne "The Rock" Johnson, who has been toasting with his Teremana tequila brand since its launch in 2023. The actor's foray into the spirits industry has been a resounding success, with Teremana becoming one of the top-selling tequilas in the country.
"I'm thrilled that our fans have taken to Teremana like wildfire," Johnson said in an interview. "We're not just building a brand; we're creating a community around it."
Johnson's success is part of a broader trend in which celebrities are leveraging their massive followings to launch consumer products. Tom Holland, star of the Marvel Cinematic Universe, has introduced his non-alcoholic beer, Bero, at Target and Sprouts stores nationwide. Meanwhile, Shakira has rolled out her hair care line, Isima, at Ulta Beauty locations.
While online shopping continues to grow in popularity – accounting for just 16 percent of retail revenue in the U.S. last year, according to Capital One Shopping Research – a strong brick-and-mortar presence remains essential for many brand founders. "Having our products on store shelves allows us to connect with customers in a more tangible way," said Shakira.
The entrepreneurial spirit among Hollywood's elite has been building momentum over the past decade. Dr. Dre, Ryan Reynolds, Gwyneth Paltrow, and George Clooney are just a few of the A-listers who have successfully launched consumer products. "It's not just about slapping our names on a product; it's about creating something that resonates with people," said Reynolds.
As the retail landscape continues to evolve, these celebrity entrepreneurs are poised to make their mark. With new products launching every quarter and existing lines expanding into new markets, the future looks bright for Hollywood's entrepreneurial class.
The Top 15 Celebrity Entrepreneurs of 2025:
1. Dwayne "The Rock" Johnson - Teremana Tequila
2. Tom Holland - Bero Non-Alcoholic Beer
3. Shakira - Isima Hair Care Line
4. Dr. Dre - Beats Electronics
5. Ryan Reynolds - Aviation Gin
6. Gwyneth Paltrow - Goop Lifestyle Brand
7. George Clooney - Casamigos Tequila
8. Jennifer Lopez - JLo Beauty Skincare Line
9. Beyoncé - Ivy Park Activewear
10. Jay-Z - Roc Nation Entertainment and Sports Management
11. Kanye West - Yeezy Fashion Brand
12. Lady Gaga - Haus Laboratories Makeup Line
13. Ariana Grande - R.E.M. Beauty Cosmetics
14. Justin Bieber - Drew House Apparel
15. Selena Gomez - Rare Beauty Skincare Line
These A-listers have proven that with the right combination of talent, hard work, and a willingness to take risks, even the most unlikely ventures can become retail sensations.
*Reporting by Hollywoodreporter.*