Mirror Founder Brynn Putnam Unveils New Startup at Disrupt 2025
Brynn Putnam, the serial entrepreneur behind the $500 million acquisition of Mirror by Lululemon, is set to debut her latest venture at TechCrunch Disrupt 2025 in October. The new company, still operating in stealth mode, aims to capitalize on the growing desire for people to disconnect from screens and reconnect with family and friends in person.
A $500 Million Success Story
Putnam's previous startup, Mirror, was a connected fitness device that brought boutique workout classes into homes. Launched just as the pandemic created unprecedented demand for home fitness solutions, Mirror's timing proved prescient, leading to its acquisition by Lululemon for $500 million just two years after its Disrupt debut.
A New Era of Hardware
Putnam believes that we are entering a "golden age of hardware," driven by the convergence of mature technologies such as artificial intelligence, augmented reality, and 5G connectivity. Her new company is developing consumer gaming hardware designed to bring people together face-to-face, rather than isolating them behind individual devices.
Market Implications
The growing desire for social connection and community building has significant implications for the tech industry. As consumers increasingly seek experiences that foster human interaction, companies are responding with innovative products and services that prioritize social connection over screen time.
Stakeholder Perspectives
Industry experts and investors are eagerly anticipating Putnam's new venture, citing her proven track record of success and her ability to identify emerging trends. "Brynn has a unique talent for spotting cultural shifts and capitalizing on them," said one investor. "Her new company is poised to make a significant impact in the gaming industry."
Future Outlook
Putnam's new startup is expected to generate significant interest at Disrupt 2025, with many attendees eager to learn more about her latest innovation. As the tech industry continues to evolve, Putnam's commitment to creating products that foster human connection and community building is likely to resonate with consumers and investors alike.
Next Steps
Putnam's new company will be unveiled in full at Disrupt 2025, where attendees can expect to learn more about its innovative gaming hardware and the opportunities it presents for the tech industry. With Putnam's proven track record of success and her commitment to creating products that prioritize human connection, this is an event not to be missed.
About the Author
As a business reporter covering the tech industry, I have been following Brynn Putnam's career with great interest. Her ability to identify emerging trends and capitalize on them has made her one of the most successful entrepreneurs in the industry today.
*Financial data compiled from Techcrunch reporting.*
