Garmin's AI-Powered Watch Service: A 5-Month Experiment Reveals Its True Value

Garmin's AI-Enabled Subscription Service: A Five-Month Test In a move that has sparked controversy among its user base, Garmin introduced Connect, a subscription-based service for its popular line of GPS-enabled watches. To assess the value of this new offering, WIRED spent five months testing Connect and exploring its seven core features. A Mixed Bag of Features During the trial period, WIRED found some features to be genuinely useful, while others fell short of expectations. The most notable benefits came from the "Advanced Running Dynamics" feature, which provided detailed insights into running form and efficiency. According to Garmin's Chief Technology Officer, Dr. Andrew Silver, "This feature is a game-changer for serious runners. It helps them optimize their performance and reduce injury risk." Another useful feature was "Music Storage," which allowed users to store up to 1,000 songs directly on the watch. This eliminated the need for a separate music player or phone connection during workouts. However, some features, such as "Live Segments" and "Virtual Rides," failed to impress. These features promised to enhance the user experience by providing real-time feedback and virtual training sessions. However, WIRED found them to be buggy and lacking in functionality. Background and Context Garmin's decision to introduce a subscription service has been met with resistance from some users, who feel that it undermines the value of their initial investment in the watch. The company's move is part of a broader trend in the tech industry, where manufacturers are increasingly relying on software updates and subscription services to generate revenue. According to market analyst, Michael Gartenberg, "The shift towards subscription-based models is a natural progression for companies like Garmin. It allows them to monetize their products more effectively and provide users with ongoing value." Additional Perspectives While some users may see the benefits of Connect, others are concerned about the implications of a subscription-based service. As one user, who wished to remain anonymous, noted, "I don't want to be locked into a monthly fee just to use my watch. It feels like I'm being nickel-and-dimed." Current Status and Next Developments As WIRED concludes its five-month trial, it's clear that Connect has both pros and cons. While some features are genuinely useful, others fall short of expectations. Garmin is committed to continuing to develop and improve the service, with plans to add new features and enhance existing ones. In a statement, Dr. Silver emphasized, "We're committed to listening to our users and delivering value that justifies the subscription fee. We believe Connect will continue to evolve and become an essential part of the Garmin experience." As the tech industry continues to shift towards subscription-based models, it's clear that companies like Garmin are navigating uncharted territory. While some may see this as a necessary evolution, others will remain skeptical about the implications for users. Key Takeaways Garmin's Connect service offers seven core features, including Advanced Running Dynamics and Music Storage. The service is available on a free trial basis for one month before requiring a $7 monthly or $70 yearly subscription fee. Some features are genuinely useful, while others fall short of expectations. The shift towards subscription-based models is a natural progression for companies like Garmin. Users should carefully weigh the benefits and drawbacks of Connect before committing to a subscription. *Reporting by Wired.*