Disney Reverses Course: Jimmy Kimmel's Show Returns After Backlash, But Sinclair Will Pre-empt It
In a stunning about-face, Disney has announced that Jimmy Kimmel's late-night show will return to ABC on Tuesday, just days after suspending production amidst a backlash over the comedian's comments on Charlie Kirk's assassination. The decision comes as Kimmel supporters pushed for a boycott of Disney's content, products, and theme parks.
The move is expected to have significant financial implications for Disney, with some analysts estimating that the company could lose up to $100 million in revenue if the show was canceled indefinitely. However, it remains to be seen whether the return of the show will quell the controversy and restore viewership numbers.
A Brief History of Controversy
For those who may have missed it, Jimmy Kimmel's comments on Charlie Kirk's assassination sparked a firestorm of criticism from conservative groups and network affiliates. The backlash was swift and severe, with Sinclair Broadcasting Group announcing that they would pre-empt the show in several markets. This move is expected to impact an estimated 2 million viewers.
Market Implications
The controversy has had far-reaching implications for Disney's bottom line. According to a report by eMarketer, Disney's ad revenue could take a hit of up to $50 million if the show was canceled indefinitely. Additionally, the company's stock price took a dip on Friday, closing at $145.21 per share.
Stakeholder Perspectives
Industry insiders are weighing in on the decision, with some praising Disney for standing by its talent and others criticizing the company for caving to pressure from conservative groups. "This is a classic case of corporate cowardice," said one media analyst. "Disney should have stood firm and defended Kimmel's right to free speech."
Future Outlook
As the controversy continues to unfold, it remains to be seen how this will impact Disney's future plans for its late-night programming. Will the company continue to take risks on edgy comedians like Kimmel, or will they opt for safer, more mainstream fare? Only time will tell.
In a statement, Disney said, "We have spent the last days having thoughtful conversations with Jimmy, and after those conversations, we reached the decision to return the show on Tuesday. We believe that this is the right decision for our company and our audience."
As the dust settles on this controversy, one thing is clear: the world of late-night television has never been more unpredictable. Stay tuned for further updates as this story continues to unfold.
Key Numbers
Estimated revenue loss: $100 million
Ad revenue hit: up to $50 million
Stock price dip: 2%
Viewers impacted by Sinclair pre-emption: 2 million
*Financial data compiled from Fortune reporting.*