Squishmallows Go Seasonal: A Spooky and Festive Frenzy
As the witching hour approaches, Squishmallow enthusiasts are in for a treat. The beloved plush toy brand has conjured up a spellbinding lineup of seasonal pals to cast a spell on collectors everywhere. From eerie Halloween mystery boxes to festive Christmas advent calendars, Jazwares is giving fans even more reasons to fall head over heels for these cuddly critters.
For those who've been following the Squishmallow saga since its 2017 debut, it's no surprise that these soft and squishy friends have become a staple in many a collector's heart. With their vast array of characters, tradability, and collaborations with iconic franchises like Hello Kitty, Wicked, and The Nightmare Before Christmas, it's little wonder why Squishmallows have captured the imaginations of kids and adults alike.
But what sets this year's seasonal offerings apart? We spoke to Emily Chen, a self-proclaimed Squishmallow superfan who's been collecting since the beginning. "I love how they keep pushing the boundaries with new characters and collaborations," she gushes. "It's like Christmas morning every time I open a mystery box!"
And speaking of mystery boxes, this year's Halloween lineup is not to be missed. Available in sets of two ($39.99) or three ($44.99), these surprise packs are the perfect way for collectors to add some spooky flair to their Squishmallow squad. But don't just take Emily's word for it – we also caught up with Jazwares' Senior Brand Manager, Rachel Lee, who shared the inspiration behind this year's seasonal releases.
"Squishmallows has always been about spreading joy and positivity," Rachel explains. "We wanted to create a sense of excitement and anticipation around Halloween and Christmas, while still staying true to our core values of inclusivity and fun."
But that's not all – for those who prefer a more structured approach to collecting, Squishmallow's 2025 Advent Calendar is the perfect solution. Featuring 24 exclusive plush toys, each representing a different day leading up to Christmas, this calendar is sure to delight fans of all ages.
And if you thought it couldn't get any better, think again! Jazwares has also partnered with Disney to bring an exclusive line of Squishmallows inspired by beloved characters from The Lion King, Frozen, and more. These limited-edition plush toys are the perfect way for collectors to show off their love for these iconic franchises.
As the holiday season approaches, it's clear that Squishmallows has become a staple in many households. But what sets them apart from other collectibles? According to Emily Chen, it's all about the community.
"Squishmallow collectors are some of the kindest and most supportive people I've ever met," she says. "We trade plush toys, share our collections, and even host meetups – it's like one big happy family!"
As we wrap up this festive feature, it's clear that Squishmallows has become more than just a toy brand – they're a cultural phenomenon. With their commitment to inclusivity, fun, and community-building, it's no wonder why these cuddly critters have captured the hearts of fans worldwide.
So, what are you waiting for? Dive into the world of Squishmallows and experience the magic for yourself. Whether you're a seasoned collector or just starting out, there's never been a better time to join the Squishmallow squad!
*Based on reporting by Hollywoodreporter.*