Protect Our Winters And 11th Hour Racing Launch New Water Alliance
On September 23rd, 2025, during New York City Climate Week, Protect Our Winters (POW) and 11th Hour Racing launched the POW Water Alliance, a new initiative aimed at raising awareness about the link between land and water. The alliance brings together athletes, creatives, scientists, and community leaders from water-based sports and regions to take action on climate issues.
The POW Water Alliance is built upon the success of POW's existing initiatives, which have used athlete storytelling and brand alliances since 2007 to advocate for smarter climate policies that protect the great American outdoors. The new alliance expands this work by focusing specifically on the intersection of climate, land, and water.
According to Sarah Davitt, Executive Director of 11th Hour Racing, "The POW Water Alliance is a critical step forward in addressing the urgent need for climate action in water-based communities." She added that the alliance will provide a platform for athletes and community leaders to share their stories and experiences with policymakers and other stakeholders.
POW's founder, Jeremy Jones, emphasized the importance of this new initiative. "As we've seen time and again, the health of our oceans and waterways is inextricably linked to the health of our land," he said. "By working together, we can create a more resilient and sustainable future for all."
The POW Water Alliance will make its official debut during New York City Climate Week, with events and activities planned throughout the week. The alliance's launch marks an important milestone in the growing movement to address climate change through athlete-led initiatives.
Background on Protect Our Winters
POW was founded in 2007 by Jeremy Jones, a professional snowboarder and environmental activist. Since its inception, POW has used athlete storytelling and brand alliances to advocate for smarter climate policies that protect the great American outdoors. The organization's work has focused on issues such as climate change, conservation, and outdoor recreation.
The launch of the POW Water Alliance marks an expansion of POW's existing initiatives into new areas. By focusing specifically on the intersection of climate, land, and water, the alliance aims to build a more comprehensive understanding of the complex relationships between these systems.
Additional Perspectives
According to experts in the field, the POW Water Alliance is a welcome development in the fight against climate change. "This initiative has the potential to bring together diverse stakeholders and create meaningful action on climate issues," said Dr. Kathryn Sullivan, former Administrator of the National Oceanic and Atmospheric Administration (NOAA).
Current Status and Next Developments
The POW Water Alliance will continue to grow and evolve over the coming months and years. As the alliance builds momentum, it is expected to provide a platform for athletes and community leaders to share their stories and experiences with policymakers and other stakeholders.
In the words of Sarah Davitt, "This is just the beginning. We're excited to see where this new initiative takes us and how we can work together to create a more sustainable future."
*Reporting by Forbes.*