Hallmark Media Expands Holiday Empire with Netflix Partnership

Hallmark Media and Netflix Ink Expanded Output Deal: A Holiday Miracle for Viewers Everywhere In a move that's sure to bring joy to audiences around the world, Hallmark Media has announced an expanded output deal with Netflix, cementing its position as a leader in holiday entertainment. The new agreement builds on last year's partnership, which brought 10 of Hallmark's signature Christmas movies to the popular streaming platform. For fans of Hallmark's festive fare, this news is music to their ears. But what does it mean for the future of content creation and distribution? We spoke with Jesse Wallace, senior vice president and head of distribution at Hallmark Media, who shared the company's vision for this strategic partnership. "The Netflix deal was a game-changer for us," Wallace explained. "We saw significant increases in linear viewership and engagement on both Hallmark Channel and Hallmark, as well as subscriber growth. This new expanded output deal is a testament to our commitment to delivering high-quality content to audiences everywhere." So what can viewers expect from this expanded partnership? For starters, the first two seasons of the popular Hallmark series The Way Home will be available on Netflix in the U.S. next month, with season three following in February 2026 and season four debuting later that year after its initial run on Hallmark Channel and Hallmark. But this is just the beginning. The new deal also includes a slate of original movies and series, which will be produced exclusively for Netflix. These projects will not only bring more holiday cheer to audiences but also provide opportunities for emerging talent to shine. "We're thrilled to be working with Netflix on this expanded output deal," said Tanya Lopez, president of programming at Hallmark Media. "Our goal is to create content that resonates with audiences everywhere, and we believe this partnership will help us achieve just that." As the media landscape continues to evolve, it's clear that partnerships like this one are crucial for the future of content creation. By combining forces, Hallmark Media and Netflix are able to reach a wider audience than ever before, while also providing opportunities for creators to showcase their work. But what does this mean for viewers? For fans of Hallmark's holiday movies, it means more access to the content they love. But it also raises questions about the future of traditional television and the role of streaming services in shaping our viewing habits. As we look to the future, one thing is clear: the partnership between Hallmark Media and Netflix is a holiday miracle for viewers everywhere. With its expanded output deal, the company is cementing its position as a leader in holiday entertainment while also paving the way for new and innovative content. The Impact on Society This expanded output deal has significant implications for society as a whole. By providing more access to high-quality content, Hallmark Media and Netflix are helping to bring people together during the holiday season. But it also raises questions about the role of streaming services in shaping our viewing habits and the future of traditional television. As we continue to navigate the ever-changing media landscape, one thing is clear: partnerships like this one are crucial for the future of content creation. By combining forces, Hallmark Media and Netflix are able to reach a wider audience than ever before, while also providing opportunities for creators to showcase their work. The Latest Developments As the partnership between Hallmark Media and Netflix continues to grow, we can expect even more exciting developments in the world of holiday entertainment. With its expanded output deal, the company is cementing its position as a leader in holiday movies and series while also paving the way for new and innovative content. Stay tuned for more updates on this story as it continues to unfold. In the meantime, get ready to cozy up with your favorite holiday movies and shows – Hallmark Media and Netflix have got you covered! *Based on reporting by Hollywoodreporter.*