YouTube Content Creators Contribute £2.2bn to UK Economy in 2024, Supporting 45,000 Jobs
A recent impact report by Oxford Economics has revealed that YouTube content creators contributed £2.2 billion to the UK economy in 2024, supporting over 45,000 jobs. This significant contribution comes as an all-party parliamentary group (APPG) is launched to represent UK creators and influencers.
The APPG, which aims to promote the interests of British content creators, was co-founded by Feryal Clark, Labour MP for Enfield North. According to Clark, YouTube content creators are "trailblazers of a new creative revolution" who have been "undervalued in Westminster for too long." The group's launch is seen as a major step forward in recognizing the value and importance of these creators.
Lilly Sabri, a British fitness YouTuber with nearly six and a half million followers, welcomed the research and the creation of the parliamentary group. "It's amazing to see our contributions being recognized," she said. "We've worked hard to build our audiences and create content that resonates with people around the world."
The Oxford Economics report highlights the significant economic impact of YouTube creators in the UK. According to the study, their contributions include not only monetary value but also job creation and support for local businesses. The report's findings have been praised by industry experts, who see them as a major boost to the creative sector.
The launch of the APPG is seen as a response to growing concerns about the lack of representation and support for content creators in the UK. With the rise of social media platforms like YouTube, many creators have built successful careers and businesses, but they often struggle with issues such as copyright laws, tax regulations, and access to funding.
The creation of the APPG is expected to provide a platform for content creators to raise their concerns and advocate for their interests in Parliament. Feryal Clark has expressed her commitment to working closely with creators and influencers to address these issues and promote their contributions to the UK economy.
As the APPG begins its work, it remains to be seen how effective it will be in supporting British content creators. However, the launch of this parliamentary group marks an important step forward in recognizing the value and importance of these creators and their contributions to the UK economy.
This story was compiled from reports by BBC Technology and BBC Business.
