Depop Launches Fashion Collaging Tool to Style Pinterest-Worthy Outfits
On Wednesday, fashion resale app Depop announced the launch of a new styling and collaging tool, designed specifically for users who love creating fashion collages. The feature, named Outfits, provides a moodboard-like interface that allows users to design curated outfits to share with followers or inspire their next look.
According to Depop's announcement, users can select an item they wish to style and click on the scissors icon located on the right side of the screen. This opens up a range of customization options, including the ability to add a colorful background and adjust the sizing and placement of images. Templates are also available as layout guides.
The addition gives sellers an opportunity to highlight items currently for sale and present them in styled collages, inspiring potential buyers to see how the clothing and accessories can be paired together. "With Outfits, users can now showcase their favorite items in a more visually appealing way," said Depop's spokesperson. "This feature is designed to make it easier for sellers to showcase their products and for users to discover new styles."
Depop's move into fashion collaging technology comes as the resale market continues to grow in popularity. The app has seen significant traction among younger generations, with over 15 million active users worldwide.
The Outfits feature allows users to share static images of their curated outfits across various social media platforms, including Pinterest and Instagram. The items featured in the collages are shoppable, and if a specific item sells out, the app offers suggestions for similar alternatives.
Depop's new feature is expected to have a significant impact on the fashion industry, particularly among small businesses and independent sellers who rely on Depop as a platform to showcase their products. "This feature will allow us to showcase our items in a more creative way," said Emily Chen, owner of a popular Depop boutique. "We're excited to see how it will help drive sales and increase engagement with our followers."
The Outfits feature is now available on the Depop app for both iOS and Android devices.
Background:
Depop has been at the forefront of the fashion resale market since its launch in 2014. The app allows users to buy, sell, and trade new and second-hand clothing, accessories, and beauty products. With over $1 billion in funding, Depop has become a major player in the e-commerce space.
The Outfits feature is part of Depop's ongoing efforts to enhance its user experience and provide more tools for sellers to showcase their products. The company has also introduced features such as augmented reality try-on and virtual styling consultations.
Implications:
The launch of the Outfits feature has significant implications for the fashion industry, particularly among small businesses and independent sellers who rely on Depop as a platform to showcase their products. The feature is expected to increase engagement with followers, drive sales, and provide more opportunities for users to discover new styles.
Next Developments:
Depop plans to continue developing its Outfits feature, with future updates expected to include additional customization options and integration with other social media platforms. The company also plans to expand its e-commerce capabilities, allowing users to purchase items directly from the app.
In conclusion, Depop's launch of the Outfits feature marks a significant milestone in the fashion resale market. With its user-friendly interface and shoppable collages, the feature is expected to have a lasting impact on the industry, providing more opportunities for sellers to showcase their products and for users to discover new styles.
*Reporting by Techcrunch.*
