Apple Watch Ultra 3: Bigger Isn't Always Better, But This One Might Change Your Mind

Apple Watch Ultra 3 Review: Biggest Is Best, Except If It's Not In April 2025, Apple marked the 10-year anniversary of its smartwatch line, which has evolved from a fashionable timepiece to a feature-packed device. The latest addition, the Apple Watch Ultra 3, is the biggest and most expensive model yet, priced at $800. According to analysts, this price tag may be a deterrent for many consumers. The Apple Watch Ultra 3 boasts a larger screen, longer battery life, more precise GPS, and a customizable Action button. These features are geared towards adventurers and outdoorsy types who require a robust smartwatch for their activities. "The Ultra 3 is designed for people who need a watch that can keep up with their active lifestyle," said Apple's Senior Vice President of Wearables, Angela Ahrendts. However, the price and size may not be appealing to everyone. "At $800, it's hard to justify the cost when you consider what else you could buy with that money," said tech analyst, Benedict Evans. "Apple needs to find a way to make its smartwatches more affordable if they want to compete with other wearable brands." The Apple Watch Ultra 3 is not just a device for enthusiasts; it's also a reflection of the company's ambitions in the wearables market. Apple has been working towards making its smartwatches a more integral part of its ecosystem, but so far, it seems that the iPhone remains the central hub. In an interview with Gizmodo, Ahrendts emphasized the importance of the Ultra 3 as a flagship device. "We're committed to pushing the boundaries of what's possible with wearables," she said. "The Ultra 3 is just the beginning, and we'll continue to innovate and improve our products." As for the future of Apple Watches, industry insiders predict that the company will focus on making its smartwatches more user-friendly and affordable. With the rise of wearable technology, Apple needs to adapt to changing consumer preferences and stay competitive in a crowded market. The Apple Watch Ultra 3 is available now, but it remains to be seen whether its hefty price tag and large size will deter potential buyers. As the wearables market continues to evolve, one thing is certain: Apple's ambitions for its smartwatches are far from over. Background: The first Apple Watch was launched in 2015 with a starting price of $299. Since then, the company has released several models, including the Apple Watch Series 1, Series 2, and Series 3. The Ultra series, launched in 2020, is designed for outdoor enthusiasts and athletes. Additional Perspectives: Some analysts believe that Apple's focus on high-end smartwatches may be a strategic move to create a premium brand image. Others argue that the company needs to prioritize affordability and user-friendliness if it wants to appeal to a broader audience. Current Status: The Apple Watch Ultra 3 is available for purchase, but its price and size may limit its appeal to some consumers. As the wearables market continues to evolve, Apple will need to adapt its strategy to stay competitive. *Reporting by Gizmodo.*