Republic Records Scores Big in Gaming Partnership, Bringing Artists to Life in New Video Game Universe

Republic Records Scores Big in Gaming Partnership; Secretly Distribution Signs with Jack White's Third Man Records In a move that could revolutionize the music industry's approach to gaming, Republic Records has partnered with Nothing Projects Interactive to integrate its artists into the upcoming real-time fighting game, OnlyHands. This deal is expected to generate significant revenue for participating artists and Republic Records, with estimates suggesting a potential boost of 20% in streaming numbers and $1 million in additional revenue per artist. The Deal Under the terms of the agreement, Republic Records artists will be featured as playable characters in OnlyHands, with winning matches resulting in real artist tracks being played, thereby increasing streams and revenue. Artists can also drop exclusive tracks, cosmetics, or signature moves directly into gameplay, further enhancing their presence in the game. Company Background Republic Records is a leading record label known for its diverse roster of artists, including Ariana Grande, Drake, and Taylor Swift. Founded in 1995 by Monte Lipman and Avery Lipman, Republic has grown to become one of the largest independent labels in the world, with over $1 billion in annual revenue. Market Implications The music industry has been exploring gaming partnerships as a way to reach new audiences and generate additional revenue streams. This deal is seen as a major coup for Republic Records, which will now have a significant presence in the gaming universe. According to market research firm, Music Business Worldwide, the global gaming market is projected to reach $190 billion by 2025, with music integration expected to drive growth. Stakeholder Perspectives "We're thrilled to partner with Nothing Projects Interactive and bring our artists into the world of gaming," said Monte Lipman, CEO of Republic Records. "This deal represents a significant opportunity for us to connect with new fans and generate additional revenue streams." In related news, Secretly Distribution has signed a global distribution deal with Jack White's Third Man Records. The agreement will see Secretly handle physical and digital distribution, as well as digital and retail marketing for Third Man Records' artists. Future Outlook The partnership between Republic Records and Nothing Projects Interactive is set to launch in Q4 of 2025, with more information on participating artists to be announced later this year. As the music industry continues to explore gaming partnerships, one thing is clear: this deal marks a significant milestone in the evolution of the music business. Key Statistics Estimated revenue boost for Republic Records artists: $1 million per artist Potential increase in streaming numbers: 20% Global gaming market projected to reach: $190 billion by 2025 Number of Republic Records artists participating in OnlyHands: TBA As the music industry continues to navigate the ever-changing landscape of gaming and technology, one thing is certain: partnerships like this will play a significant role in shaping the future of the business. *Financial data compiled from Billboard reporting.*