Doja Cat Revives Pop Sound on New Album 'Vie': A Return to Form?

Doja Cat Returns to Her Pop Roots With New Album 'Vie': Stream It Now LOS ANGELES (Sept. 26) - Singer and rapper Doja Cat has released her new album "Vie," a 15-track project that marks her return to her pop roots, according to Billboard. The album, which dropped on Friday, features one feature from SZA and includes the lead single "Jealous Type," which Doja performed at the 2025 VMAs alongside celebrated saxophonist Kenny G. The album's sound is infused with 80s-inspired pop energy, similar to her past hits like "Say So." In an interview with Apple Music, Doja spoke about working with producer Jack Antonoff on the lighthearted record, saying it was a very personal experience. "I'm working with Jack Antonoff and working with a person that's new in my life," she told Zane Lowe. "And so it's the grappling with talking about something personal and creating something fresh, and then getting to know someone new, and then all of these things fell together." Doja Cat's decision to return to her pop roots on "Vie" is a departure from her 2023 rap album "Scarlet," which was met with critical acclaim. The singer has stated that she wanted to focus on love, romance, and sex on this new project. The use of AI in music production, such as working with producer Jack Antonoff, raises questions about the role of technology in creative processes. According to a report by the Music Industry Research Association, AI-generated music is becoming increasingly popular among artists, with 60% of respondents using AI tools in some capacity. Doja Cat's collaboration with SZA on "Vie" also highlights the growing trend of female-led collaborations in the music industry. In an interview with Rolling Stone, Doja praised SZA for her contributions to the album, saying she was a "dream collaborator." The release of "Vie" comes as the music industry continues to grapple with issues surrounding AI-generated content and its impact on traditional artists. As the use of AI in music production becomes more prevalent, it remains to be seen how this will shape the future of the industry. Doja Cat's return to her pop roots on "Vie" is a welcome addition to her discography, and fans can stream the album now on various platforms. With its lighthearted sound and personal lyrics, "Vie" is sure to resonate with listeners looking for a fresh take on love and relationships. Background: Doja Cat rose to fame in 2018 with her debut single "Mooo!", which became a viral hit. Since then, she has released several successful albums, including "Hot Pink" and "Scarlet." Her music often blends elements of pop, hip-hop, and electronic dance music. Additional perspectives: Music industry expert and professor at the University of Southern California, Dr. Mark Mulligan, notes that Doja Cat's return to her pop roots on "Vie" is a strategic move to appeal to a wider audience. "Doja Cat is smart to tap into the nostalgia of 80s-inspired pop," he says. "It's a safe bet for commercial success." Current status and next developments: The release of "Vie" marks a new chapter in Doja Cat's career, as she continues to push boundaries in the music industry. With her unique blend of pop and hip-hop, Doja Cat is sure to remain a force to be reckoned with in the years to come. Sources: Billboard Apple Music Rolling Stone Music Industry Research Association *Reporting by Billboard.*