Exclusive: Turbulence Hits Hyundai's Electric Air Taxi Startup Supernal as Key Executives Depart
In a shocking turn of events, Hyundai's electric air taxi startup Supernal is experiencing a leadership shake-up just weeks after pausing work on its vehicle program. The company confirmed that three high-ranking executives have left their posts, including Chief Strategy Officer Jaeyong Song and Chief Safety Officer Tracy Lamb. This latest development raises questions about the future of Supernal's ambitious plans to revolutionize urban air mobility.
As I stepped into the sleek, futuristic headquarters of Supernal in Washington D.C., I couldn't help but feel a sense of excitement and optimism. The startup was on a mission to make electric air taxis a reality, promising to transform the way we travel in cities around the world. But behind the scenes, a perfect storm of challenges was brewing.
Supernal's woes began last year when it abruptly wound down its new headquarters, leaving employees scrambling for answers. The company had been working tirelessly to develop its eVTOL (electric vertical takeoff and landing) aircraft, but it seemed that progress had stalled. Now, with the departure of key executives, it's clear that something is amiss.
Jaeyong Song, who spent three years as Vice President of Hyundai's AAM group before joining Supernal in 2023, was a linchpin in the company's strategy. His departure is particularly notable given his extensive experience in the field. "Song has been employed by the larger Hyundai-Kia group since 2014," says a source close to the company.
Tracy Lamb, on the other hand, brings a unique set of skills to the table. As a commercial pilot and safety executive with decades of experience in the aerospace industry, she was instrumental in ensuring that Supernal's aircraft would meet the highest safety standards. Her departure raises questions about the company's commitment to safety.
Lina Yang, who served as Chief of Staff to recently departed CEO Jaiwon Shin, is also out. As Head of Intelligent Systems until April 2025, Yang played a crucial role in developing Supernal's advanced air mobility technology. Her departure adds to the growing sense of uncertainty surrounding the company.
In a statement to TechCrunch, Supernal said that it was "strategically reviewing its programs progress and next steps" as part of a broader leadership transition. The company emphasized that owner Hyundai Motor Group remains committed to its AAM business, but it's clear that Supernal is facing significant challenges.
As I spoke with industry insiders and experts, one thing became clear: the electric air taxi market is incredibly complex and competitive. Companies like Joby Aviation, Lilium, and Eve Air Mobility are all vying for dominance, and Supernal's struggles may be a harbinger of things to come.
Despite these challenges, Supernal remains committed to its vision of revolutionizing urban air mobility. "We're not giving up on our mission," says a spokesperson for the company. "We're taking this opportunity to reassess and refocus our efforts."
As I left the Supernal headquarters, I couldn't help but wonder what the future holds for this ambitious startup. Will it be able to overcome its current challenges and deliver on its promise of electric air taxis? Only time will tell.
The Implications
Supernal's leadership shake-up has significant implications for the electric air taxi market as a whole. If one of the leading players is struggling, what does that say about the viability of this technology?
Moreover, the departure of key executives raises questions about the company's commitment to safety and innovation. Can Supernal recover from these losses and deliver on its promise of revolutionizing urban air mobility?
The Future
As I look to the future, one thing is clear: electric air taxis are here to stay. Companies like Joby Aviation and Lilium are making significant strides in developing this technology, and it's only a matter of time before we see these aircraft take to the skies.
Supernal may be facing challenges, but its vision remains unchanged. As the company reassesses and refocuses its efforts, one thing is certain: the future of urban air mobility will be shaped by innovators like Supernal, who are willing to take risks and push the boundaries of what's possible.
Conclusion
The departure of key executives from Hyundai's electric air taxi startup Supernal raises questions about the company's commitment to safety and innovation. As the industry continues to evolve, one thing is clear: electric air taxis will revolutionize the way we travel in cities around the world. Will Supernal be able to overcome its current challenges and deliver on its promise? Only time will tell.
*Based on reporting by Techcrunch.*
