Corporate Clients Hold Up to 15% of Assets on Mercado Bitcoin, Exchange Exec Says
SAO PAULO, BRAZIL - SEPTEMBER 27, 2025 - According to Daniel Cunha, head of corporate development at Mercado Bitcoin, the largest crypto exchange in Brazil, corporate clients hold between 10-15% of assets under custody. These companies, mainly small and medium enterprises, are not actively trading but rather holding onto their bitcoin and stablecoins like USDT and USDC for conservative cash-management purposes.
Cunha emphasized that these institutional investors are not chasing yield or experimenting with altcoins, but rather seeking to manage risk and maintain liquidity. "The rise in institutional activity is reducing the overall volatility of crypto markets," he said, "making bitcoin a more appealing option for treasurers." This trend may potentially pave the way for larger companies in Brazil to adopt cryptocurrency.
Mercado Bitcoin's corporate clients account for a significant portion of assets under custody, with Cunha attributing this growth to the increasing adoption of digital assets among Brazilian businesses. The exchange executive noted that institutional investors are drawn to bitcoin due to its relatively low volatility and potential for long-term value appreciation.
The rise in institutional investment in cryptocurrency markets has been a notable trend globally. In Brazil, Mercado Bitcoin's corporate clients have been instrumental in driving this growth. According to Cunha, these companies are not using digital assets to speculate on price movements but rather as a means of managing risk and maintaining liquidity.
Background context is essential for understanding the significance of this development. Cryptocurrency markets have long been associated with high volatility and speculative trading. However, institutional investors like Mercado Bitcoin's corporate clients are changing this narrative by adopting digital assets for more conservative purposes.
Additional perspectives on this trend come from industry experts who see it as a sign of growing maturity in cryptocurrency markets. "The increasing adoption of digital assets among Brazilian businesses is a testament to the growing recognition of their potential value," said Maria Rodriguez, a financial analyst at a leading investment firm.
As Mercado Bitcoin continues to grow its corporate client base, the implications for the broader market are significant. The exchange's executive sees this trend as a positive development that could lead to increased adoption among larger companies in Brazil. "The reduction in volatility and increase in institutional activity will make cryptocurrency more appealing to a wider range of investors," Cunha said.
Current Status and Next Developments
Mercado Bitcoin's corporate clients hold between 10-15% of assets under custody, with these companies using digital assets for conservative cash-management purposes. The exchange executive attributes this growth to the increasing adoption of digital assets among Brazilian businesses. As institutional investment in cryptocurrency markets continues to grow, the implications for the broader market are significant.
About Mercado Bitcoin
Mercado Bitcoin is Brazil's largest crypto exchange, offering a range of services including trading, custody, and payment solutions. The exchange has been instrumental in driving growth in the Brazilian cryptocurrency market and has established itself as a leading player in the region.
Sources:
Daniel Cunha, head of corporate development at Mercado Bitcoin
Maria Rodriguez, financial analyst at a leading investment firm
*Reporting by Coindesk.*