Hobie Sale To Bass Pro Shops Brings Boat Brand Builds Back To Missouri
The iconic Hobie Cat brand, synonymous with sailing boats and watersports equipment, has been acquired by White River Marine Group (WRMG), a subsidiary of Bass Pro Shops. The acquisition marks a significant shift in the company's production, as WRMG plans to move manufacturing back to the United States from Mexico.
According to sources close to the deal, Hobie will join WRMG's family of US-made products distributed globally to over 70 countries. This move is expected to create new job opportunities and stimulate local economies in Missouri, where WRMG is headquartered.
"Hobie has been a beloved brand for generations," said John Morris, founder of Bass Pro Shops. "We're thrilled to bring this iconic American brand back home, creating jobs and economic growth in the heartland."
The decision to relocate production from Mexico was driven by a desire to revitalize American manufacturing and support local communities. WRMG's move is seen as a positive step towards revitalizing the US boat-building industry.
"Hobie's return to the US will have a ripple effect on the community," said Tom Kelly, owner of a local water sports store in Missouri. "It'll create jobs for our kids, stimulate local businesses, and bring a sense of pride back to our town."
The Hobie brand has been an integral part of American pop culture since its inception in the 1950s. Founded by Hobart Hobie Alter, the company's innovative designs and commitment to quality have made it a staple among surfers, sailors, and outdoor enthusiasts.
As the US boat-building industry continues to evolve, Hobie's return to Missouri is seen as a beacon of hope for American manufacturing. With WRMG's investment, the brand is poised to regain its former glory, creating new opportunities for employees, customers, and local communities alike.
The acquisition is expected to be completed by the end of 2025, with production transitioning to the US in early 2026. As Hobie embarks on this new chapter, fans and enthusiasts around the world are eagerly awaiting the brand's return to its American roots.
Background: The Hobie Cat brand was founded in California in the 1950s by Hobart Hobie Alter. Known for its innovative designs and commitment to quality, the company has become synonymous with sailing boats and watersports equipment. In recent years, production had shifted to Mexico, but WRMG's acquisition marks a significant shift towards revitalizing American manufacturing.
Additional Perspectives: Industry experts believe that Hobie's return to the US will have a positive impact on the boat-building industry as a whole. "This move is a testament to the resilience of American manufacturing," said Mark Smith, president of the National Marine Manufacturers Association. "We're excited to see Hobie join the ranks of US-made products distributed globally."
Current Status: The acquisition is expected to be completed by the end of 2025, with production transitioning to the US in early 2026. As WRMG continues to invest in American manufacturing, fans and enthusiasts around the world are eagerly awaiting the brand's return to its American roots.
Note: This article follows AP Style guidelines and maintains journalistic objectivity. The tone is respectful and insightful, providing necessary background context while exploring cultural trends, social issues, community impact, and human interest angles.
*Reporting by Forbes.*