AeroPress Unveils Fresh Designs and Discounts for National Coffee Day Celebration

AeroPress Premium Coffee Maker Gets a Fresh New Look for National Coffee Day In celebration of National Coffee Day on September 28, AeroPress has unveiled two new versions of its iconic portable coffee maker: the Premium White and Premium Black editions. The revamped designs are now available at Williams Sonoma and directly from AeroPress, with an added bonus - a 10% discount on all Premium models until September 29. The AeroPress, known for its simplicity and effectiveness, has been a favorite among coffee enthusiasts worldwide since its introduction in the early 2000s. The hand-operated brewer uses air pressure to extract flavors from coffee grounds, producing a rich and full-bodied cup of coffee. According to David Schomer, founder of Espresso Vivace and a long-time AeroPress user, "The AeroPress is an incredible tool for anyone who wants to make great-tasting coffee without breaking the bank or taking up too much space." AeroPress's decision to launch new designs coincides with the growing popularity of specialty coffee worldwide. The International Coffee Organization estimates that global coffee consumption will continue to rise, driven by increasing demand from emerging markets such as Asia and Africa. The Premium White and Premium Black editions retain the original AeroPress design's signature functionality while offering a sleek and modern aesthetic. "We're thrilled to introduce these new designs, which not only look great but also reflect our commitment to innovation and quality," said Alan Adler, founder of Aerobie, Inc., the company behind AeroPress. The 10% discount on Premium models is available until September 29, making it an ideal time for coffee aficionados to upgrade their brewing experience. As National Coffee Day celebrations around the world continue, one thing is clear: the AeroPress remains a beloved and essential tool in the coffee-making community. In related news, Williams Sonoma will host a series of coffee-making workshops featuring the new AeroPress designs at select stores nationwide. For more information on the workshops and to purchase the Premium White or Premium Black editions, visit AeroPress's official website or Williams Sonoma's website. As the global coffee market continues to evolve, it's clear that the AeroPress will remain a staple in many coffee lovers' kitchens for years to come. *Reporting by Techradar.*