Mediawan Boards Icelandic Crime Series 'Elma', a Gripping Whodunit Set to Debut at Mipcom

Iceland's Dark Secret: "Elma" Crime Series Set to Conquer the World In a small, snow-covered village nestled in Iceland's rugged landscape, a young detective named Elma is about to take on the most challenging case of her life. But this isn't just any ordinary whodunit – it's a story that will captivate audiences worldwide and leave them guessing until the very end. Glassriver, Iceland's production powerhouse behind hits like "Black Sands" and "As Long as We Live," has inked a major international distribution deal with Mediawan Rights for the highly anticipated crime thriller series "Elma." Based on Eva Björg Ægisdóttir's bestselling book series, this gripping tale is set to take the world by storm. "Icelandic crime stories are like our national pastime," says Andri Ómarsson, CEO and producer at Glassriver. "We have a unique perspective on life, shaped by our harsh climate and isolated communities. 'Elma' taps into that DNA, exploring the darker side of human nature in a way that's both unsettling and fascinating." The series follows Elma, a brilliant and fiercely independent detective with a troubled past, as she navigates the complexities of small-town Icelandic society. With its intricate plot twists, atmospheric setting, and complex characters, "Elma" is poised to become the next big hit in international television. But what makes this show truly special is its cultural context. Iceland's unique blend of Viking heritage and modern sensibilities provides a rich backdrop for exploring themes of trauma, identity, and redemption. As Ómarsson notes, "Icelanders are known for their stoicism, but beneath the surface lies a deep emotional complexity. 'Elma' taps into that, creating a character that's both deeply human and uniquely Icelandic." The production team behind "Elma" is equally impressive. Co-producer Lunanime in Belgium brings its expertise in crafting complex, atmospheric dramas, while MTV Finland joins forces with private equity investors to round out the partnership. As the series prepares to make its global debut at Mipcom, industry insiders are abuzz with excitement. "Elma" has all the makings of a hit: a strong female lead, a gripping plot, and a unique cultural perspective that will resonate with audiences worldwide. "Icelandic crime stories have a way of captivating international audiences," says Ómarsson. "We're proud to partner with Mediawan Rights in bringing 'Elma' to the world stage." With its dark, atmospheric setting and complex characters, "Elma" is poised to become the next big thing in international television. As one industry insider notes, "This show has it all – suspense, intrigue, and a healthy dose of Nordic noir. Get ready for the ride of your life!" As Elma delves into the depths of human nature, audiences will be hooked from the very start. With its unique blend of culture, atmosphere, and complex characters, "Elma" is set to conquer the world – one crime scene at a time. *Based on reporting by Variety.*