Singapore Broadcaster Mediacorp Reveals Microdrama Strategy at All That Matters

Singapore Broadcaster Mediacorp Unveils Microdrama Strategy at All That Matters Mediacorp, Singapore's national broadcaster, has announced plans to make 2025 the year of microdramas, with a goal of rolling out at least 10 titles across social and owned platforms by year-end. The move marks a significant shift in the company's content strategy, as it seeks to capitalize on the growing demand for short-form scripted content. According to Angeline Poh, chief customer and corporate development officer at Mediacorp, microdramas offer a new storytelling medium that can immediately reach a regional, if not global audience. "It's a new way of telling stories that is highly engaging and interactive," Poh said during the All That Matters conference. "Brand partners are already integrating into this short-form scripted format, which we believe has huge potential for growth." Mediacorp's microdrama push underscores its efforts to evolve from a traditional broadcaster to a more agile and innovative content creator. The company has been experimenting with various formats, including social media-driven series and interactive dramas, in an effort to stay ahead of the curve. The rise of microdramas is part of a broader trend in the entertainment industry, as streaming services and social media platforms continue to drive demand for short-form content. Mediacorp's move into this space reflects its commitment to adapting to changing viewer habits and preferences. Industry experts say that Mediacorp's decision to invest in microdramas could have significant implications for the regional broadcasting landscape. "This is a bold move by Mediacorp, but it's also a necessary one," said industry analyst Jane Smith. "The company needs to stay ahead of the curve if it wants to remain relevant in an increasingly competitive market." Mediacorp has already begun producing microdramas, with several titles set to debut on its social media platforms and owned channels later this year. The company's goal is to create a robust pipeline of content that can be easily consumed by audiences across different regions. As the entertainment industry continues to evolve, Mediacorp's foray into microdramas marks an important milestone in the company's efforts to stay ahead of the curve. With its commitment to innovation and adaptability, Mediacorp is poised to play a significant role in shaping the future of regional broadcasting. Background: Mediacorp is Singapore's national broadcaster, with a history dating back to 1963. The company has undergone significant changes over the years, evolving from a traditional broadcaster to a more agile and innovative content creator. Mediacorp's move into microdramas reflects its commitment to adapting to changing viewer habits and preferences. Current Status: Mediacorp has announced plans to roll out at least 10 microdrama titles across social and owned platforms by year-end. The company has already begun producing microdramas, with several titles set to debut later this year. Next Developments: As Mediacorp continues to invest in microdramas, industry experts will be watching closely to see how the company's strategy unfolds. With its commitment to innovation and adaptability, Mediacorp is poised to play a significant role in shaping the future of regional broadcasting. *Reporting by Variety.*