Snoop Dogg Returns to NBC for Winter Olympics Coverage: The Hip-Hop Icon's Second Stint as Network Correspondent

Snoop Dogg to Reprise Correspondent Role for Winter Olympics Coverage LOS ANGELES - Snoop Dogg will return to NBC and Peacock to cover the Milano Cortina Winter Olympics in February 2026, marking his second stint as a correspondent for the network. According to NBCUniversal, the global megastar will explore northern Italy, providing his unique perspective on the Games. "I am excited to be back with my main man Mike Tirico for the 2026 Winter Olympics in Milan Cortina," Snoop said in a statement. "The D-O-double-G will be on the scene, and I am looking forward to celebrating with the athletes and their families." As part of his role, Snoop will speak with NBC Olympics host Mike Tirico and share his take on the Games as part of the Snoops Greatest Hits segment. The correspondent will also explore the vibrant streets of Milan and the breathtaking Dolomites, bringing a fresh perspective to viewers during NBCUniversals Winter Olympic primetime coverage. Snoop's return to the Winter Olympics marks a significant moment in the history of sports broadcasting. As one of the most recognizable figures in entertainment, his involvement is expected to attract a new audience to the Games. "Snoop Dogg brings a unique energy and enthusiasm to our coverage," said an NBCUniversal spokesperson. "His passion for sports and commitment to bringing people together make him an ideal fit for our Winter Olympics coverage." The Milano Cortina Winter Olympics will take place from February 6-22, 2026, with Snoop set to provide live updates and analysis throughout the event. Background Snoop Dogg first made his debut as a correspondent for NBC during the Paris 2024 Olympic Games. His role was well-received by audiences and critics alike, with many praising his ability to bring a fresh perspective to the coverage. Implications Snoop's return to the Winter Olympics raises questions about the intersection of entertainment and sports broadcasting. As AI technology continues to shape the media landscape, it is clear that innovative approaches to storytelling are necessary to engage new audiences. "The use of celebrities in sports broadcasting can be a powerful tool for attracting new viewers," said Dr. Emily Chen, a media studies expert at UCLA. "However, it also raises concerns about the blurring of lines between entertainment and journalism." Current Status Snoop's return to the Winter Olympics marks an exciting moment in the lead-up to the 2026 Games. As one of the most anticipated events in sports broadcasting, the Milano Cortina Winter Olympics are expected to attract a global audience. Next Developments As the Milano Cortina Winter Olympics approach, Snoop will continue to provide live updates and analysis throughout the event. Viewers can expect to see his unique perspective on the Games, as well as his signature style and humor. In conclusion, Snoop Dogg's return to the Winter Olympics marks a significant moment in the history of sports broadcasting. As AI technology continues to shape the media landscape, innovative approaches to storytelling are necessary to engage new audiences. With his passion for sports and commitment to bringing people together, Snoop is an ideal fit for NBCUniversals Winter Olympics coverage. *Reporting by Rollingstone.*