Oura Launches Ring 4 Ceramic Collection with New Charging Case and Health Panel Feature
On Tuesday, wearable technology company Oura announced the launch of its first collection of smart rings featuring ceramic finishes, dubbed the Ring 4 Ceramic. This marks a significant departure from metallic finishes used in previous models, offering users a more durable and stylish option.
The new collection is made from zirconia ceramic, which provides durability and lightweight comfort, according to Oura. The company claims that the color on the rings comes from natural minerals in the ceramic itself, resulting in vibrant colors that do not fade over time. To maintain the ring's appearance, Oura includes a Polishing Pad with each purchase, allowing users to wipe off scuffs caused by softer metals.
"We're thrilled to introduce our first-ever ceramic collection, which combines style and comfort," said an Oura spokesperson. "Our goal is to provide users with a more premium experience while still maintaining the functionality they expect from Oura."
The Ring 4 Ceramic collection includes four colors: Tide, Cloud, Petal, and Midnight. The rings are available in sizes 4-15 and come with a price tag of $499. Membership pricing starts at $5.99 per month or $69.99 per year.
In addition to the new ceramic collection, Oura also announced its first-ever charging case, designed specifically for the Ring 4 Ceramic. The company claims that this will provide users with more convenience and flexibility when it comes to charging their rings.
Furthermore, Oura introduced a new feature called Health Panels, which allows users to schedule bloodwork directly in the Oura app. This feature is part of the company's ongoing effort to integrate its wearable technology with healthcare services.
The launch of the Ring 4 Ceramic collection and accompanying features marks an exciting development in the wearable technology space. As more consumers turn to wearables for health tracking and monitoring, companies like Oura are pushing the boundaries of innovation and design.
Background on Oura: Founded in 2013, Oura is a Finnish company that specializes in developing wearable technology for sleep, activity, and heart rate tracking. The company's flagship product, the Oura Ring, has gained popularity among consumers seeking a more discreet and stylish alternative to traditional fitness trackers.
The launch of the Ring 4 Ceramic collection and new features signals Oura's commitment to innovation and user experience. As the wearable technology market continues to evolve, it will be interesting to see how companies like Oura adapt to changing consumer demands and preferences.
Current Status: The Ring 4 Ceramic collection is now available for purchase on Oura's website, with prices starting at $499. Membership pricing starts at $5.99 per month or $69.99 per year.
*Reporting by Techcrunch.*
