Philips' Ambilight Technology Finally Arrives in the US with Roku Partnership
In a move that is sure to excite TV enthusiasts in the United States, Philips has announced the launch of its Ambilight technology-powered TVs in partnership with streaming giant Roku. The new range of TVs, available from 43 to 65 inches, combines the best of both worlds: the immersive and visually stunning Ambilight experience and the seamless streaming capabilities of Roku.
According to a statement released by Philips, "Our Ambilight technology has been a game-changer for TV viewing in Europe, and we're thrilled to bring it to the US market with our new Roku-powered TVs." The company's CEO added that the partnership is a significant step forward in their mission to provide consumers with an unparalleled viewing experience.
Ambilight is a system of colored LED lights built into the rear of the TV that follow the on-screen action in real-time. This innovative technology creates a more immersive and engaging viewing experience, making the TV feel larger than it actually is. The Ambilight effect also helps to reduce eye strain and enhances perceived contrast levels on-screen.
The new Roku-powered TVs with Ambilight will be available in 4K resolution and HDR10, but unfortunately, they will not support Dolby Vision or HDR10+. This may be a disappointment for some enthusiasts who are looking for the latest and greatest in picture quality. However, the inclusion of HDR10 is still a significant upgrade over standard HD TVs.
The integration of Ambilight with Roku's streaming capabilities means that consumers can enjoy their favorite content from various sources, including Netflix, Hulu, and Amazon Prime Video, while also experiencing the immersive benefits of Ambilight.
Philips' Ambilight technology has been available in Europe for several years, but its arrival in the US market is a significant development. The company's decision to partner with Roku is likely aimed at making their TVs more appealing to consumers who value seamless streaming and high-quality picture performance.
The new range of TVs will be available from major retailers in the coming weeks, with prices starting at around $800 for the 43-inch model. As the TV market continues to evolve, it will be interesting to see how Philips' Ambilight technology and Roku's streaming capabilities shape the future of home entertainment.
In related news, Roku has announced plans to expand its presence in the global market, including a significant push into Europe. This move is likely aimed at increasing competition with other major players in the streaming industry, such as Amazon and Google.
As the TV landscape continues to change, one thing is clear: Philips' Ambilight technology and Roku's streaming capabilities are set to revolutionize the way we watch our favorite shows and movies. With their combined might, they are poised to take the US market by storm and provide consumers with an unparalleled viewing experience.
*Reporting by Techradar.*
