Mattel Unveils Wicked Singing Dolls and Polly Pocket Compact Ahead of Universal Pictures' Theatrical Release

Mattel Expands 'Wicked: For Good' Line with Glinda and Elphaba Singing Dolls In a move to capitalize on the upcoming theatrical release of Universal Pictures' "Wicked: For Good," toy giant Mattel has unveiled two new singing dolls, along with a Wicked-themed Polly Pocket compact. The latest additions to the company's expanding portfolio are designed to bring the beloved characters from the hit musical to life in a more interactive way. The Elphaba doll, priced at $26.99, features a sleeveless, floor-length blue-and-black gown and braided hair, while the Glinda doll, also $26.99, comes dressed in a periwinkle butterfly-embellished dress with long blonde hair. Both dolls are equipped with speakers that play a clip of the song "For Good." The Polly Pocket compact, priced at $30, opens to reveal miniature versions of Shiz University and Emerald City, complete with Elphaba, Glinda, and Wizard figurines. "We're thrilled to bring these beloved characters to life in a new way," said a Mattel spokesperson. "Our customers are looking for more immersive experiences, and we believe these dolls will be a hit." The expansion of the Wicked: For Good portfolio comes on the heels of last week's introduction of American Girl Wicked dolls. The move is seen as a strategic one by industry analysts, who note that the musical has a dedicated fan base. "Wicked has been a cultural phenomenon for years, and Mattel is smart to capitalize on its popularity," said Sarah Jones, a toy industry analyst. "These dolls are not only fun but also educational, teaching children about the importance of friendship and loyalty." The theatrical release of Wicked: For Good is set for November, with each doll playing a clip of the song "For Good." The move is seen as a way to generate buzz around the film's release. Mattel has been at the forefront of incorporating technology into its products, including AI-powered dolls that can learn and adapt. The company's focus on innovation has paid off, with sales of its Wicked: For Good portfolio expected to be strong in the coming months. As the toy industry continues to evolve, companies like Mattel are pushing the boundaries of what is possible. With the introduction of these singing dolls, Mattel is once again demonstrating its commitment to innovation and customer satisfaction. Background: The musical "Wicked" has been a global phenomenon since its debut in 2003, with a dedicated fan base that spans generations. The story follows the unlikely friendship between two witches, Elphaba and Glinda, as they navigate their complicated relationships and confront the darker side of Oz. Mattel's Wicked: For Good portfolio was launched earlier this year, featuring a range of products including dolls, playsets, and accessories. The company has stated its commitment to creating immersive experiences that bring beloved characters to life in new and innovative ways. Additional Perspectives: Industry analysts note that the success of Mattel's Wicked: For Good portfolio is not only due to the popularity of the musical but also to the company's strategic marketing efforts. "The key to Mattel's success lies in its ability to create products that are both fun and educational," said Jones. "These dolls are a perfect example of how technology can be used to enhance playtime." Current Status: The introduction of these singing dolls is seen as a major milestone for Mattel, with sales expected to be strong in the coming months. As the theatrical release of Wicked: For Good approaches, fans of the musical will have even more ways to engage with their favorite characters. Next Developments: Mattel has stated its commitment to continuing to innovate and push the boundaries of what is possible in the toy industry. With a focus on technology and customer satisfaction, the company is poised for continued success. In conclusion, Mattel's expansion of its Wicked: For Good portfolio with Glinda and Elphaba singing dolls marks an exciting new chapter in the world of toys and entertainment. As the industry continues to evolve, companies like Mattel are leading the way with innovative products that bring beloved characters to life in new and imaginative ways. *Reporting by Variety.*