OpenAI's Sora App Unleashes AI-Generated Deepfakes for Entertainment and Beyond

OpenAI's Sora App Revolutionizes AI-Generated Content with Deepfakes On Tuesday, OpenAI released its latest video app, Sora, which allows users to create and share deepfake videos of themselves or others for entertainment purposes. The platform, powered by OpenAI's advanced video generation model, Sora 2, has sparked both excitement and concern among experts and the general public. According to an advisory page displayed during the sign-up process, "You are about to enter a creative world of AI-generated content, where some videos may depict people you recognize, but the actions and events shown are not real." This warning highlights the potential risks associated with deepfakes, which can be used for malicious purposes such as spreading misinformation or creating fake news. OpenAI's CEO, Sam Altman, emphasized the entertainment value of Sora in a statement: "We're excited to bring this new form of creative expression to users. Our goal is to make AI-generated content more accessible and fun for everyone." The app's main feed features an endless scroll of bite-sized AI-generated videos showcasing human faces. To create a digital likeness of themselves, users are prompted to say a few numbers aloud and turn their head around as the app records. This process uses OpenAI's advanced facial recognition technology to capture detailed features and expressions. Sora is currently available only on iOS devices and requires an invite code to join. The platform has generated significant interest among tech enthusiasts and social media influencers, who see it as a new frontier for creative expression. The release of Sora marks the first product from OpenAI that incorporates AI-generated sounds into videos. This development builds upon the company's previous advancements in natural language processing and computer vision. Dr. Timnit Gebru, a leading expert on AI ethics, expressed concerns about the potential consequences of widespread deepfake use: "While I understand the appeal of creative expression, we must be cautious not to enable the spread of misinformation or manipulation." She emphasized the need for responsible development and regulation of AI technologies. OpenAI has stated that it will continue to monitor user activity and update its policies as needed. The company has also announced plans to expand Sora's features and capabilities in the coming months, including integration with other social media platforms. As the AI landscape continues to evolve, Sora represents a significant step forward in the development of AI-generated content. While it offers new possibilities for creative expression, it also raises important questions about the responsible use of this technology. *Reporting by Wired.*