Amazon Launches Budget Grocery Brand, Priced to Compete with Major Chains

Amazon Unveils Budget Grocery Brand with Most Items Under $5 In a move to intensify competition with major supermarket chains, Amazon has launched its new budget grocery brand, Amazon Grocery, offering over 1,000 products at prices under $5. The private-label brand targets "price-conscious" shoppers and marks a significant shift in the company's online grocery strategy. According to Maria Diaz, Staff Writer for X Business Home, Amazon Grocery offers products across all grocery categories, including fresh produce, meat, seafood, dairy, pantry essentials, snacks, and everyday items such as paper towels and other household goods. "The brand is designed to appeal to budget shoppers who are looking for affordable options without sacrificing quality," Diaz said. Amazon's decision to launch a budget-friendly grocery brand comes at a time when the company is shifting its focus towards online grocery sales over physical stores. Analysts predict that this move will have a significant impact on the market, with Amazon potentially disrupting traditional supermarket chains' business models. "Walmart and other major retailers are already feeling the heat from Amazon's aggressive expansion into the grocery market," said Elyse Betters Picaro, ZDNET's Senior Editor. "Amazon Grocery is a bold move that could further erode their market share." The launch of Amazon Grocery marks a significant milestone in the company's efforts to expand its online grocery offerings. With over 1,000 products available at prices under $5, the brand is expected to appeal to price-conscious shoppers who are increasingly turning to online retailers for their grocery needs. Amazon's move into the budget-friendly grocery market also raises questions about the long-term implications for traditional supermarket chains. As Amazon continues to expand its online grocery offerings, it remains to be seen how major retailers will respond to the increased competition. In a statement, an Amazon spokesperson said that the company is committed to providing customers with affordable and high-quality products. "We believe that our new budget-friendly grocery brand will help us better meet the needs of price-conscious shoppers and further establish ourselves as a leader in the online grocery market," the spokesperson said. As Amazon continues to push into the grocery market, it remains to be seen how this move will impact the industry as a whole. With over 1,000 products available at prices under $5, Amazon Grocery is set to shake up the traditional supermarket landscape and potentially disrupt the business models of major retailers. *Reporting by Zdnet.*