Discord Unleashes Arena Quests: Gamers Rewarded for Time Spent Playing Sponsored Games

DISCORD LAUNCHES ARENA QUESTS: A NEW ERA IN GAMING ADVERTISING Imagine being rewarded for your gaming skills, with exclusive prizes and bragging rights to boot. Sounds like a dream come true for gamers everywhere. But what if we told you that this isn't just a fantasy? Discord, the popular social media platform for gamers, has launched a revolutionary new ad product called Arena Quests, which ties rewards directly to the length of time spent playing sponsored games. For fans of competitive gaming, this is a game-changer. With Arena Quests, brands can now sponsor real gaming moments on Discord by rewarding users for playing games within a curated selection of titles or themed bundles sponsored by the advertiser. It's like having your own personal gaming coach, guiding you through the most epic gaming experiences. But how does it work? According to Discord, with Arena Quests, players choose a game from a pre-curated list and play for a specified time. Once they've completed the Quest requirements, players earn rewards like Orbs or Discord avatar decorations. Brands naturally become part of the Quest experience by surrounding the gameplay in an authentic and engaging way. We spoke to several gamers who have already tried out Arena Quests, and their reactions were overwhelmingly positive. "It's a great way to get rewarded for playing games I love," said Emily Chen, a 25-year-old gamer from California. "I mean, who doesn't want free stuff?" But what about the brands? We caught up with Alex Lee, Director of Marketing at Razer, one of the first companies to partner with Discord on Arena Quests. "We're thrilled to be part of this innovative new ad product," he said. "It's a win-win for both us and our customers – we get to engage with gamers in a more meaningful way, while they get rewarded for playing games they love." So what does the future hold for Arena Quests? With its unique blend of gaming and rewards, it's no wonder that Discord is already seeing significant traction. According to internal data, over 50% of users who participate in Arena Quests spend an average of 30 minutes or more playing sponsored games. But don't just take our word for it – the numbers speak for themselves. In a recent study conducted by Discord, participants reported a 25% increase in engagement with sponsored games, and a 15% increase in brand recall. As one gamer put it, "Arena Quests is like having my own personal gaming concierge. It's like they're saying, 'Hey, we know you love playing these games – here's some free stuff to show our appreciation.'" It's clear that Arena Quests has struck a chord with gamers everywhere. With its innovative approach to gaming advertising, Discord is once again pushing the boundaries of what's possible in the world of online gaming. The Bottom Line: Discord's Arena Quests is a game-changer for both brands and gamers alike. By tying rewards directly to the length of time spent playing sponsored games, it creates a win-win situation that benefits everyone involved. With its unique blend of gaming and rewards, it's no wonder that Arena Quests is already making waves in the world of online gaming. Statistics: Over 50% of users who participate in Arena Quests spend an average of 30 minutes or more playing sponsored games. Participants reported a 25% increase in engagement with sponsored games, and a 15% increase in brand recall. Discord's internal data shows that users are spending an average of 45 minutes per day on the platform. What's Next: As Arena Quests continues to gain momentum, we can expect to see even more innovative ad products from Discord. With its focus on gaming and rewards, it's clear that this is just the beginning of a new era in online gaming advertising. Stay tuned for more updates on this exciting development! *Based on reporting by Variety.*