NHL Puts the "Puck" in Play with New Game
The National Hockey League (NHL) has partnered with technology and entertainment company Nex to launch NHL Puck Rush, a controller-free game designed for families with young kids. The new game is part of Nex Playground, a cube-shaped active-play system that uses motion to power gameplay.
According to the NHL, the game was unveiled on Thursday, just as the league prepares for its new season. "We're excited to bring hockey to a whole new audience," said NHL Commissioner Gary Bettman in a statement. "NHL Puck Rush is an innovative way for families to experience the thrill of hockey without needing ice or sticks."
The game is designed for kids aged 6-12 and can be played by multiple players simultaneously. It requires no internet connectivity, eliminating online interactions, ads, and in-game purchases. This makes it a standout family gaming option, according to Nex executives.
Nex Playground was launched in December 2023 and has already gained popularity among families. The system uses motion sensors to track player movements, allowing kids to control the game with their bodies. "We're thrilled to partner with the NHL on this exciting new game," said Nex CEO, John Lee. "Our goal is to make gaming accessible and fun for everyone."
The NHL Puck Rush game is an extension of the league's efforts to grow its fan base and reach a wider audience. The league has seen significant growth in recent years, with attendance figures reaching record highs.
Nex Playground has already proven to be a hit among families, with over 1 million units sold worldwide since its launch. The addition of NHL Puck Rush is expected to further boost sales and increase the game's appeal to hockey fans.
The new game is available now for purchase at major retailers and online. Fans can also check out gameplay demos on the Nex website.
Background:
The NHL has been looking to expand its reach and engage with a younger audience. The league has partnered with various companies, including video game developers, to create interactive experiences that bring hockey to life.
Nex Playground is designed for families with young kids, providing an active-play experience that promotes physical activity and social interaction. The system uses motion sensors to track player movements, allowing kids to control the game with their bodies.
Next Developments:
The NHL Puck Rush game is expected to be a major hit among hockey fans and families alike. With its controller-free gameplay and no internet connectivity, it's an innovative way for kids to experience the thrill of hockey without needing ice or sticks.
As the new season gets underway, the NHL will continue to promote the game through various marketing campaigns and events. Fans can expect to see more information on the game's release and availability in the coming weeks.
In related news, the NHL has announced plans to host a series of interactive events at its arenas this season, featuring Nex Playground and NHL Puck Rush. The events will provide fans with an opportunity to try out the game and experience the thrill of hockey in a new way.
The partnership between the NHL and Nex is expected to be a major success, bringing hockey to a wider audience and providing families with a fun and interactive gaming experience.
*Reporting by Hollywoodreporter.*
