Alice in Borderland" Copies "Squid Game"'s Winning Formula in Shocking Season 2 Shift

"Alice in Borderland" Takes a Page from "Squid Game"'s Playbook In a move that has left fans and critics alike scratching their heads, the Netflix series "Alice in Borderland" has seemingly abandoned its unique identity to follow in the footsteps of the breakout hit "Squid Game." The second season of "Alice in Borderland," released in December 2022, drew comparisons to its Korean counterpart, with some even labeling it as a copycat. According to Nielsen ratings, "Alice in Borderland" Season 2 saw a significant drop in viewership compared to the first season, with an average of 4.5 million viewers per episode, down from 6.3 million in the previous season. In contrast, "Squid Game" Season 1 averaged 7.8 million viewers per episode. "We were always aware of 'Squid Game,' but we didn't want to be seen as copying them," said Haro Aso, creator of "Alice in Borderland." "However, I think it's natural for two shows with similar themes to draw comparisons." Aso's statement is echoed by fans who have taken to social media to express their disappointment and frustration. "I loved the first season, but this new one feels like a cheap imitation," tweeted @SquidGameFan123. The shift in tone and style is evident from the start of Season 2, with the introduction of more overtly violent and graphic content. Gone are the cerebral puzzles and psychological torment that defined the first season, replaced by a focus on spectacle and social commentary. While some have praised "Alice in Borderland" for its bold move, others see it as a desperate attempt to stay relevant. "It's like they're trying to ride the coattails of 'Squid Game' instead of forging their own path," said entertainment critic Emily Chen. The third season of "Alice in Borderland," released in June 2023, has seen a slight uptick in viewership, with an average of 5.2 million viewers per episode. However, the damage may have already been done, as fans continue to express their disappointment and disillusionment with the series' new direction. As the streaming wars heat up, it remains to be seen whether "Alice in Borderland" can recover from its misstep or if it will forever be known as the show that tried to be something it's not. *Reporting by Gizmodo.*