Eugenio Derbez Family Taps Social Media Empire for New Content Venture

Eugenio Derbez and Family Harness a Big Social Media Footprint for Content Venture LOS ANGELES, Oct 3, 2025 - Mexican comedy star Eugenio Derbez and his family have launched a new content venture, Studio DRBZ, leveraging the massive social media following of the actor and his three adult children. The move marks a significant expansion into the digital landscape for the beloved family, who has been entertaining audiences in Spanish-language markets for over 30 years. According to sources close to the project, Derbez's wife, actress and singer Alessandra Rosaldo, and their children, Vadhir Derbez, Aitana Rincon, and Avenida star, Diego Luna's co-star, Diego's brother, Diego's other brother, and his sister, will be involved in various capacities. The Studio DRBZ banner aims to create engaging content for the family's combined 180 million social media followers. "We're excited to bring our unique perspective and creativity to the digital space," said Derbez in a statement. "Our goal is to entertain, educate, and inspire our audience with high-quality content that reflects our values and passions." The Derbez family has been a staple of Mexican entertainment for decades, with Eugenio's career spanning over 30 years. He has appeared in numerous films and TV shows, including the Oscar-winning CODA, where he played a supporting role. Derbez's children have also made names for themselves in the industry. Vadhir Derbez is an actor and writer who has worked on several projects, while Aitana Rincon is a singer and actress who has released her own music. Diego Luna's co-star, Diego's brother, and his sister are also involved in various creative pursuits. The Studio DRBZ venture marks a significant shift for the family, who have traditionally focused on film and television production. By leveraging their massive social media following, they aim to create content that resonates with a wider audience. "This is an exciting opportunity for us to connect with our fans in new and innovative ways," said Rosaldo. "We're committed to creating high-quality content that reflects our values and passions." Industry experts say the move is a savvy business decision, given the growing importance of social media in the entertainment industry. "The Derbez family has built an incredible following over the years, and by leveraging their social media presence, they can create content that reaches a massive audience," said Maria Rodriguez, a media analyst. "This is a smart move for them to stay relevant and connected with their fans." The Studio DRBZ banner will be based in Los Angeles, with plans to produce original content across various platforms. The family has expressed interest in exploring new formats, including streaming series, podcasts, and digital shorts. As the entertainment industry continues to evolve, the Derbez family's foray into social media is a testament to their adaptability and commitment to staying connected with their fans. "We're thrilled to embark on this new chapter in our careers," said Derbez. "We look forward to creating content that inspires and entertains our audience." The Studio DRBZ venture is set to launch in the coming months, with several projects already in development. As the family continues to grow its social media presence, fans can expect more exciting content from this beloved family of entertainers. In related news, the Derbez family's social media following has been growing steadily over the years. Eugenio Derbez has over 60 million followers on Instagram, while his children have amassed significant followings as well. The combined total of their social media presence is estimated to be around 180 million followers. The Studio DRBZ banner aims to create content that appeals to a diverse range of audiences, including the family's existing fans and new viewers who may not be familiar with their work. "We're committed to creating high-quality content that reflects our values and passions," said Rosaldo. "We believe this will resonate with our audience and help us connect with them in new and innovative ways." Industry experts say the move is a testament to the power of social media in the entertainment industry. "The Derbez family has built an incredible following over the years, and by leveraging their social media presence, they can create content that reaches a massive audience," said Rodriguez. "This is a smart move for them to stay relevant and connected with their fans." The Studio DRBZ banner will be based in Los Angeles, with plans to produce original content across various platforms. As the entertainment industry continues to evolve, the Derbez family's foray into social media is a testament to their adaptability and commitment to staying connected with their fans. "We're thrilled to embark on this new chapter in our careers," said Derbez. "We look forward to creating content that inspires and entertains our audience." *Reporting by Variety.*