HBO Max Subscribers to Lose Access to CNN Livestream on November 17
Warner Bros. Discovery (WBD) informed customers today that HBO Max subscribers will no longer be able to watch CNN's live stream as of November 17. The decision marks a significant shift in the streaming landscape, with WBD preparing to launch a standalone CNN service this fall.
According to Alex MacCallum, EVP of digital products and services for CNN, "CNN has benefited tremendously from its two years of offering on HBO Max." However, the company is now pulling the plug on the livestream as it readies its own streaming platform. The new service will provide access to original CNN programming, including live channels, catch-up features, and video-on-demand content.
The move comes as the global streaming market continues to fragment, with multiple platforms vying for viewers' attention. WBD's decision to launch a standalone CNN service reflects the growing demand for specialized content in an increasingly crowded marketplace.
CNN's partnership with HBO Max was launched as an open beta in September 2023, featuring live programming from CNN's US arm and CNN International, as well as exclusive content made specifically for the platform. The move marked a significant expansion of CNN's digital presence, allowing it to reach a broader audience.
Industry experts say that WBD's decision is part of a larger trend towards specialization in the streaming market. "As more platforms emerge, companies are looking to differentiate themselves and offer unique content," said one analyst. "This is a natural evolution of the industry, but it also raises questions about consumer choice and fragmentation."
The launch of CNN's standalone service this fall will provide further insight into WBD's strategy for the streaming market. For now, HBO Max subscribers will still be able to access some CNN content on demand, including shows and documentaries.
As the global streaming landscape continues to shift, one thing is clear: consumers are facing a growing array of choices, with each platform vying for their attention. The decision by WBD to launch a standalone CNN service marks an important milestone in this ongoing evolution.
*Reporting by Arstechnica.*
