Mexico: The Cumbia DJs of the Streets Bring Joy to Monterrey
In the heart of Mexico's industrial city of Monterrey, a unique cultural phenomenon has been thriving for decades. Known as "sonideros," these street DJs have been bringing people together with their infectious cumbia and tropical music beats since the 1960s.
At any given time, you can find sonidero Carlos Hernandez setting up his equipment in the Privada Cusco neighborhood, where locals gather to dance and socialize. "It's not just about playing music," Hernandez said. "We're bringing a piece of our culture to the community. We're creating memories for people."
The tradition of sonideros dates back to when migrants from Colombia arrived in Monterrey seeking work. They brought with them their love of cumbia and tropical music, which became an integral part of the city's cultural identity. Over time, the sonideros evolved into a staple of Monterrey's nightlife, with DJs like Hernandez traveling from party to party, spinning their favorite tunes.
According to Ivan Kashinsky, a photographer who has been documenting the sonidero scene for years, "The sonideros are more than just DJs – they're community organizers. They bring people together and create a sense of belonging."
The impact of cumbia music on Monterrey's culture cannot be overstated. It's not uncommon to see entire neighborhoods coming together to dance and sing along to the catchy rhythms. For many, it's a way to connect with their roots and celebrate their heritage.
As Hernandez puts it, "Cumbia is more than just a genre of music – it's a way of life." And for the sonideros of Monterrey, that's exactly what they're all about.
Background:
Monterrey, located in the state of Nuevo Leon, has a rich cultural heritage shaped by its history as an industrial city. The arrival of Colombian migrants in the 1960s brought with it a unique blend of music and traditions that have since become an integral part of the city's identity.
Industry Insights:
The sonidero scene is not just limited to Monterrey; similar traditions can be found in other parts of Mexico, where cumbia and tropical music remain popular. However, the sonideros of Monterrey are unique in their dedication to preserving traditional Colombian music and culture.
Audience Appeal:
For those who experience it firsthand, the energy and joy that sonideros bring to the streets is infectious. Whether you're a local or just visiting, the cumbia beats and lively atmosphere make for an unforgettable experience.
As Hernandez said, "We're not just playing music – we're creating memories." And for the people of Monterrey, those memories will continue to be made with every beat of the sonidero's turntable.
*Reporting by Npr.*
