OLED TV Prices to Drop Further in 2026, But Savings May Be Modest
A new report from industry sources suggests that the cost of producing OLED TVs will continue to decline next year, with prices expected to drop below $500 for a 65-inch panel. However, consumers may not see significant discounts on retail shelves.
According to FlatpanelsHD, the cost of a 65-inch OLED panel from LG Display has fallen from $1,000 in 2020 to $600 in 2024. The price is expected to drop below $500 before the end of 2025, with further reductions anticipated in 2026. This trend is not limited to smaller panels; larger sizes, such as 77-inch and 83-inch screens, have also seen noticeable price drops.
Industry experts attribute the declining costs to advancements in manufacturing technology and increased economies of scale. "The cost of OLED production has been decreasing steadily over the past five years," said a spokesperson for LG Display. "We expect this trend to continue, driven by improvements in yield rates and reduced material costs."
While lower production costs may lead to more affordable TVs, manufacturers must balance their pricing strategies with the need to maintain profit margins. "Display firms need to recoup their initial and ongoing investments in research and development," noted a report from FlatpanelsHD. "This means that not all of the savings will be passed on to consumers."
The decline in OLED TV prices has significant implications for the consumer electronics industry. As prices fall, more consumers may opt for high-end TVs with advanced features such as 4K resolution and HDR support. This could lead to increased demand for premium content, driving growth in the streaming market.
In addition to OLED TVs, other display technologies such as LCD and RGB-LED are also experiencing price drops. However, the pace of innovation and cost reduction is expected to vary across different technologies.
As the TV industry continues to evolve, consumers can expect to see more affordable options for high-end displays. While savings may be modest at first, the long-term trend suggests that OLED TVs will become increasingly accessible to a wider audience.
Background: The development of OLED technology has been driven by advancements in materials science and manufacturing processes. Over the past decade, researchers have made significant breakthroughs in improving yield rates, reducing material costs, and increasing display sizes.
Additional Perspectives: Industry analysts predict that the decline in OLED TV prices will accelerate in 2026, driven by further improvements in manufacturing efficiency and increased competition among display firms.
Current Status: The cost of producing OLED TVs is expected to drop below $500 for a 65-inch panel before the end of 2025. Further reductions are anticipated in 2026, with prices potentially falling as low as $300.
Next Developments: As the TV industry continues to evolve, consumers can expect to see more affordable options for high-end displays. Manufacturers will need to balance their pricing strategies with the need to maintain profit margins and invest in research and development.
*Reporting by Techradar.*
