Sam Altman Announces Granular Copyright Controls for Sora App
In a blog post published Friday, OpenAI CEO Sam Altman revealed plans to introduce granular copyright controls for the company's new video app, Sora. The move comes as the app has been criticized for its handling of intellectual property and copyright laws.
According to Altman, the new controls will allow copyright holders to have more precise control over the generation of characters in Sora-generated videos. This is similar to the opt-in model currently used for likeness rights, but with additional features. "We're committed to ensuring that creators can use our technology while respecting the rights of others," Altman said.
The introduction of granular copyright controls is a significant development for Sora, which has been at the center of controversy since its launch earlier this week. Despite being invite-only, the app quickly climbed to the top of the App Store charts, with users creating videos featuring popular characters from studios such as Disney and Nickelodeon.
However, some users have used the app to flout copyright laws by creating videos with studio-owned characters without permission. In some cases, these characters have even been used to criticize OpenAI's approach to copyright in Sora-generated videos.
The controversy surrounding Sora has raised questions about the balance between innovation and intellectual property rights. "It's a complex issue, but we believe that our technology can be used responsibly," said an OpenAI spokesperson.
The introduction of granular copyright controls is seen as a step towards addressing these concerns. However, it remains to be seen how effective this new system will be in preventing copyright infringement on the app.
In related news, OpenAI has announced plans to work with industry partners to develop more robust copyright protection measures for Sora. The company has also stated that it will continue to monitor user behavior and make adjustments as needed to ensure compliance with copyright laws.
The future of Sora and its handling of intellectual property rights remains uncertain. However, one thing is clear: OpenAI's commitment to addressing these concerns is a significant step towards creating a more responsible and sustainable technology ecosystem.
*Reporting by Techcrunch.*
