Maggie Gyllenhaal Breaks Fashion Rules as Eton's First Female Brand Ambassador

MAGGIE GYLLENHAAL TAPPED AS BRAND AMBASSADOR FOR ETON MEN'SWEAR LINE In a bold move that blurs the lines between traditional menswear and modern fashion, Eton has announced Maggie Gyllenhaal as its new brand ambassador. The actress-turned-filmmaker is the first woman to represent the Swedish legacy brand, known for its refined shirting. Gyllenhaal's campaign with Eton, shot by acclaimed lensman Gray Sorrenti, features her wearing a variety of menswear styles, from crisp white button-downs and ties to more casual striped shirts paired with jeans. In one shot, she's dressed up in a black ensemble with heels and a pop of white on the collar. "Eton is thrilled to have Maggie Gyllenhaal as our new brand ambassador," said Eton's creative director, Per Forsberg. "She embodies the modern man, who is not afraid to experiment with fashion and push boundaries." Gyllenhaal's involvement with Eton marks a significant shift in the menswear industry, where traditionally women have been relegated to promoting feminine brands. By partnering with Gyllenhaal, Eton is signaling its commitment to inclusivity and diversity. "Maggie doesn't just wear our brand; she reframes it," said Forsberg. "She brings a fresh perspective to our classic designs, making them feel modern and relevant." The campaign's focus on menswear styles worn by a woman raises questions about the role of fashion in society. Is this a step towards greater inclusivity, or simply a marketing ploy? Industry insiders see Gyllenhaal's involvement with Eton as a strategic move to appeal to a broader audience. "Maggie is a highly respected and influential figure in the entertainment industry," said fashion critic, Vanessa Friedman. "Her partnership with Eton will undoubtedly bring attention to the brand and its menswear line." Gyllenhaal's campaign with Eton will be rolled out across various platforms, including social media and print advertising. As for what's next, Forsberg hinted that Gyllenhaal's involvement with Eton is just the beginning. "We're excited to see where this partnership takes us," he said. *Reporting by Hollywoodreporter.*