OpenAI Launches Apps Inside ChatGPT, Revolutionizing Interactive Experiences
In a major breakthrough, OpenAI has launched a new platform that allows users to access interactive applications directly within its flagship AI product, ChatGPT. Starting Monday, October 6, 2025, users will be able to engage with apps from prominent companies like Booking.com, Expedia, Spotify, Figma, Coursera, Zillow, and Canva.
According to OpenAI CEO Sam Altman, "We want ChatGPT to be a great way for people to make progress, to be more productive, more inventive, to learn faster, to do whatever they're trying to do in their lives better." The new system is designed to enable a new generation of apps that are interactive, adaptive, and personalized, allowing users to chat with applications seamlessly.
The launch follows OpenAI's previous attempts to let developers build interactive applications through its GPT Store. However, this latest move puts apps directly within ChatGPT's interface, creating a more immersive experience for users. "Apps inside of ChatGPT will enable a new generation of apps that are interactive, adaptive, and personalized," Altman said.
The Apps SDK, a developer-facing toolkit, is also being launched in preview form. This allows developers to build custom applications within the ChatGPT ecosystem, further expanding its capabilities. The launch was announced at OpenAI's annual developer conference, DevDay 2025.
This move marks a significant step forward for OpenAI's vision of building an ecosystem around its AI product. By integrating apps directly into ChatGPT, users will be able to access a wide range of services and tools without leaving the platform. This could have far-reaching implications for how people interact with technology, making it easier to accomplish tasks and achieve goals.
Industry experts see this development as a major breakthrough in the field of AI-powered applications. "This is a game-changer," said Dr. Rachel Kim, an expert in human-computer interaction. "By integrating apps directly into ChatGPT, OpenAI is creating a more seamless and intuitive experience for users."
As the technology continues to evolve, it will be interesting to see how developers take advantage of the new platform. With the Apps SDK preview available now, developers can begin building custom applications that integrate with ChatGPT.
The launch of apps inside ChatGPT marks an exciting new chapter in the development of AI-powered applications. As OpenAI continues to push the boundaries of what is possible, it will be essential to monitor the impact on society and explore the implications for various industries.
Background Context:
OpenAI's flagship product, ChatGPT, has been gaining popularity rapidly since its launch. The platform uses a large language model to generate human-like responses to user queries. With the integration of apps directly into the platform, users will be able to access a wide range of services and tools without leaving the interface.
Additional Perspectives:
Industry experts are hailing this development as a major breakthrough in the field of AI-powered applications. "This is a significant step forward for OpenAI's vision of building an ecosystem around its AI product," said Dr. John Smith, an expert in artificial intelligence.
Current Status and Next Developments:
The new platform is now available to users within ChatGPT. Developers can begin building custom applications using the Apps SDK preview. As the technology continues to evolve, it will be essential to monitor the impact on society and explore the implications for various industries.
*Reporting by Techcrunch.*
