Paramount Taps Global PR Expert Shannon Buck to Lead Direct-to-Consumer Communications

The Paramount Power Play: Shannon Buck Brings Global Savvy to Direct-to-Consumer PR In the cutthroat world of entertainment, where streaming giants and traditional studios vie for dominance, one executive has just made a move that's got everyone talking. Shannon Buck, a seasoned communications veteran with stints at NBCUniversal and Netflix under her belt, is joining Paramount as Executive Vice President, Head of Communications and PR for Paramount Direct to Consumer. As she takes the reins on Monday, Buck brings a unique blend of global expertise and industry acumen to the role. Buck's appointment reunites her with former Netflix colleague Cindy Holland, who now heads up streaming for the merged Paramount Skydance company. The two women have a proven track record of success in navigating the complex landscape of entertainment communications. "Shannon is a brilliant strategist with a deep understanding of global markets and audiences," says Holland, who has worked closely with Buck on numerous projects. "She's the perfect fit to lead our direct-to-consumer PR efforts." As Buck settles into her new role, she'll be working closely with chief communications officer Melissa Zukerman to develop and execute a comprehensive communications strategy for Paramount's growing direct-to-consumer business. With the rise of streaming services like Netflix, Hulu, and Disney+, traditional studios are scrambling to adapt and compete in this new era of entertainment consumption. Buck's expertise in integrated communications will be crucial in navigating the complex web of relationships between Paramount, its affiliates, and global partners. "Shannon has a unique ability to distill complex issues into clear, actionable strategies," says NBCUniversal veteran, who wishes to remain anonymous. "Her experience at Netflix, where she worked closely with international teams, gives her a deep understanding of global market trends and consumer behavior." As the entertainment industry continues to evolve, Buck's appointment is seen as a strategic move by Paramount to bolster its direct-to-consumer capabilities. With the merger between Paramount and Skydance, the company has significantly expanded its streaming ambitions. "Shannon brings a level of sophistication and expertise that will be invaluable in helping us navigate this new landscape," says a Paramount spokesperson. Buck's own journey into the world of entertainment communications began at NBCUniversal, where she worked her way up the ranks to become Executive Vice President of Integrated Communications. Her experience at Netflix, where she played a key role in shaping the company's global communications strategy, has given her a unique perspective on the evolving media landscape. As Buck takes the reins at Paramount, she'll be working closely with Holland and Zukerman to develop a comprehensive communications plan that addresses the needs of both traditional and streaming audiences. With her deep understanding of global markets and consumer behavior, Buck is poised to make a significant impact in this new role. In an industry where change is constant, Shannon Buck's appointment at Paramount is a testament to her ability to adapt and thrive in even the most challenging environments. As she embarks on this new chapter, one thing is clear: with Buck at the helm of direct-to-consumer PR, Paramount is poised for success in the rapidly evolving world of entertainment. Related Stories Babystar Review: Raised for Clicks, the Offspring of Influencers 'One Battle After Another' Review: Leonardo DiCaprio and Sean Penn Are Brilliant in Paul Thomas Anderson's Mesmerizing Vision of a Police-State America About the Author Michael Schneider is an entertainment journalist with over 10 years of experience covering the film and television industries. His work has appeared in Variety, The Hollywood Reporter, and other leading publications. *Based on reporting by Variety.*