Shannon Buck Joins Paramount as Head of Comms for Direct to Consumer
Paramount's direct-to-consumer division has gained a new executive with the appointment of Shannon Buck as Executive Vice President and Head of Communications and Public Relations. Buck, who comes from NBCUniversal, brings over 20 years of experience in strategic communications, specializing in direct-to-consumer audience engagement and brand building.
According to an email sent by Cindy Holland, Paramount's head of direct-to-consumer division, Buck has a proven track record of developing award-winning campaigns that drive subscriber acquisition and retention. "Shannon is a seasoned strategic communications executive with over 20 years leading publicity and communications for content across platforms," Holland wrote in the email.
Buck's expertise lies in creating strategies that engage audiences directly and build brands. Her experience at NBCUniversal, where she was Executive Vice President of Integrated Communications, has prepared her to tackle the challenges of Paramount's direct-to-consumer division, which includes streamers Paramount and Pluto TV.
The appointment of Buck is seen as a strategic move by Paramount to strengthen its communications and public relations efforts in the rapidly evolving streaming landscape. "Shannon brings a wealth of experience and expertise that will be invaluable to our team," Holland said in an interview.
Buck's background in integrated communications at NBCUniversal has given her a unique perspective on the intersection of traditional media and digital platforms. Her ability to develop campaigns that drive subscriber acquisition and retention will be crucial for Paramount as it continues to grow its direct-to-consumer offerings.
The hiring of Buck is part of Paramount's efforts to expand its team and build on its successes in the streaming market. With Buck at the helm, Paramount is poised to take a more prominent role in shaping the future of entertainment and media consumption.
As the streaming industry continues to evolve, Paramount's direct-to-consumer division will be closely watched for its innovative approaches to engaging audiences and building brands. With Shannon Buck leading the charge, Paramount is well-positioned to make a significant impact in the market.
Background:
Paramount's direct-to-consumer division has been growing rapidly in recent years, with the launch of streamers Paramount and Pluto TV. The division has seen significant success in attracting new subscribers and driving engagement among existing ones.
Implications:
Buck's appointment is expected to have a positive impact on Paramount's communications and public relations efforts, particularly in the areas of subscriber acquisition and retention.
Real-world applications:
The expertise that Buck brings to Paramount will be essential in developing strategies that engage audiences directly and build brands. Her experience in integrated communications will allow her to navigate the complexities of traditional media and digital platforms.
Next developments:
As Paramount continues to grow its direct-to-consumer offerings, Buck's leadership will be crucial in shaping the company's communications and public relations efforts. The industry will be watching closely as Paramount implements new strategies and initiatives under Buck's guidance.
*Reporting by Hollywoodreporter.*
